POTBELLY CORPORATION


Associated tags: Environment, Corporation, Potbelly, Potbelly Sandwich Shop, Fast food, BOGO, Online shopping, Google Play, App Store (iOS/iPadOS), CMO

Locations: ILLINOIS, CHICAGO, UNITED STATES, NORTH CAROLINA, FLORIDA, MISSOURI, IL, US

Potbelly Fuels Nationwide Expansion Through Increased Commitment from Existing Franchisees

Retrieved on: 
Tuesday, March 5, 2024

CHICAGO, March 5, 2024 /PRNewswire/ -- Potbelly Corporation (NASDAQ: PBPB), the iconic neighborhood sandwich shop, today announced it has finalized four multi-unit development agreements that will further increase the company's retail footprint. The growth will be led by current Potbelly franchisees, who are each expanding their current commitments with the brand. The agreements will bring a total of 18 additional shops in new and existing markets. These reinvestments add to the existing list of development commitments that Potbelly has signed since launching its Franchise Growth Acceleration Initiative in 2022 and is a testament to how well the Potbelly brand resonates with customers across markets.

Key Points: 
  • The growth will be led by current Potbelly franchisees, who are each expanding their current commitments with the brand.
  • These reinvestments add to the existing list of development commitments that Potbelly has signed since launching its Franchise Growth Acceleration Initiative in 2022 and is a testament to how well the Potbelly brand resonates with customers across markets.
  • "As soon as our franchisees open their shops, they experience firsthand the widespread appeal of the Potbelly brand," said Lynette McKee,CFE, Senior Vice President of Franchising.
  • "This immediate success has been a driving force behind their independent decisions to reinvest in the brand and deepen their commitment to Potbelly.

Potbelly Launches Reimagined Potbelly Perks Loyalty Program

Retrieved on: 
Monday, January 22, 2024

CHICAGO, Jan. 22, 2024 /PRNewswire/ -- Potbelly Corporation (NASDAQ: PBPB) the iconic neighborhood sandwich shop, is unveiling a reimagined Potbelly Perks loyalty program. Complete with a collection of all new benefits for loyal fans of the brand, the relaunched program rewards members faster than ever before, makes more of the menu available for rewards redemptions and introduces bankable Coins in place of the brand's former Points program.

Key Points: 
  • CHICAGO, Jan. 22, 2024 /PRNewswire/ -- Potbelly Corporation (NASDAQ: PBPB) the iconic neighborhood sandwich shop, is unveiling a reimagined Potbelly Perks loyalty program.
  • "The reimagined Perks loyalty program puts Potbelly fans in greater control of their rewards.
  • "From our amazing fresh baked cookies to beverages, soups, oven-toasted sandwiches and more, the Perks loyalty program makes earning rewards and redeeming them remarkably easy."
  • By navigating the Perks page, fans will be introduced to all new aspects of the free membership program, including refreshed rewards and the eye-catching and fun-loving Potbelly Coins.

Potbelly Advances Franchise Growth Acceleration Initiative with Strategic Refranchising in 2023

Retrieved on: 
Thursday, April 20, 2023

CHICAGO, April 20, 2023 /PRNewswire/ -- Potbelly Corporation (NASDAQ: PBPB) ("Potbelly" or the "Company) has prioritized refranchising in 2023, aiming for approximately 25% of its corporate locations to convert during the next three years.

Key Points: 
  • Beyond refranchising, the brand's U.S. growth plans through franchising call for significantly advancing its national footprint.
  • Potbelly is focused on a 10% annual new unit growth rate by 2024, with accelerated expansion in the years to follow.
  • "We are zeroed-in on our growth goals, which includes a huge prioritization on refranchising," said Larry Strain, Chief Development Officer at Potbelly.
  • "Our Franchise Growth Acceleration Initiative pairs new shop development with a plan to refranchise an ample amount of corporate shops, creating enormous potential for multi-brand franchisees ready to grow with a distinguished concept like Potbelly," said Bob Wright, CEO of Potbelly.

Back by Popular Demand, The Cubano Makes its Toasty Return at Potbelly

Retrieved on: 
Tuesday, April 4, 2023

Starting Monday, April 3, Potbelly fans can order the Cubano, Potbelly style.

Key Points: 
  • Starting Monday, April 3, Potbelly fans can order the Cubano, Potbelly style.
  • The famous sandwich is served the Potbelly way – always toasted at 500 degrees.
  • The Cubano consists of hearty portions of hand-pulled roasted pork and smoked ham topped with Swiss cheese, brown deli mustard and sliced pickle.
  • "Our customers have been asking us to bring back The Cubano since we offered the sandwich last year," said David Daniels, CMO of Potbelly.

Potbelly Treats Fans to BOGO Sandwiches on Its Birthday

Retrieved on: 
Tuesday, January 10, 2023

CHICAGO, Jan. 10, 2023 /PRNewswire/ -- Potbelly (NASDAQ: PBPB) is celebrating its 46th birthday with a bang this new year. To show its gratitude for the nearly half-century of devotion fans have shown, Potbelly is gifting a BOGO birthday offer.

Key Points: 
  • To show its gratitude for the nearly half-century of devotion fans have shown, Potbelly is gifting a BOGO birthday offer.
  • On Friday Jan. 13, 2023, all Potbelly sandwich fanatics and newbies can buy one, and get one (BOGO) sandwich free.
  • All customers who order an Original-sized sandwich using the promo code BOGO online or through the Potbelly app for our birthday will receive a free Original-sized sandwich of equal or lesser value.
  • Plus, the fun won't end after Jan. 13 – fans can join Potbelly Perks to earn even more free sandwiches, cookies and special offers throughout the year.

Potbelly Spreading Festive Cheer Ahead of Holidays with Buy One, Get One Sandwich Promotion

Retrieved on: 
Thursday, December 15, 2022

CHICAGO, Dec. 15, 2022 /PRNewswire/ -- Potbelly Perks members (NASDAQ: PBPB) are all on the 'nice list' this year, and there's only one way to celebrate.

Key Points: 
  • On Tuesday Dec. 20, 2022, Potbelly is gifting Perks members a buy one, get one (BOGO) sandwich deal.
  • Valid this day only, loyal fans can purchase any Original-sized sandwich and get another of equal or lesser value for free.
  • So, bring your holiday spirit to Potbelly on Tuesday and share a free sandwich with a friend, family, or treat yourself."
  • When they order any Original-sized sandwich they will receive a second Original-sized sandwich of equal or lesser value for free.

Potbelly To Fuel Sandwich Cravings with Free Sandwiches on National Sandwich Day

Retrieved on: 
Thursday, October 27, 2022

CHICAGO, Oct. 27, 2022 /PRNewswire/ -- National Sandwich Day 2022 is about to be a big deal at Potbelly (NASDAQ: PBPB).

Key Points: 
  • CHICAGO, Oct. 27, 2022 /PRNewswire/ -- National Sandwich Day 2022 is about to be a big deal at Potbelly (NASDAQ: PBPB).
  • "National Sandwich Day is our favorite day of the year.
  • A day to celebrate all things sandwiches," said David Daniels, Chief Marketing Office at Potbelly Sandwich Works.
  • All customers who order an Original sized sandwich using the promo code BOGO online at www.potbelly.com/order or through the Potbelly app on National Sandwich Day will receive a free Original sized sandwich.

Potbelly Heads into Fall with a Deli Classic

Retrieved on: 
Tuesday, October 4, 2022

CHICAGO, Oct. 4, 2022 /PRNewswire/ -- Potbelly (NASDAQ: PBPB) ("Potbelly" or the "Company") is bringing the 'strami back! A hit with Potbelly fans, the Pastrami Sandwich made its anticipated return on Monday, Oct. 3rd for a limited time.

Key Points: 
  • CHICAGO, Oct. 4, 2022 /PRNewswire/ -- Potbelly (NASDAQ: PBPB) ("Potbelly" or the "Company") is bringing the 'strami back!
  • A hit with Potbelly fans, the Pastrami Sandwich made its anticipated return on Monday, Oct. 3rd for a limited time.
  • "At Potbelly, we are always putting tasty twists on classic sandwiches."
  • said David Daniels, CMO of Potbelly.

Potbelly Celebrates Summer with Flavors of the Mediterranean

Retrieved on: 
Monday, July 11, 2022

CHICAGO, July 11, 2022 /PRNewswire/ -- Potbelly (NASDAQ: PBPB) ("Potbelly" or the "Company") is bringing back the Gyro Flat! This fan favorite, simmering with flavors of traditional Greek street food, made its triumphant return Tuesday, July 5th for a limited time during the summer season.

Key Points: 
  • CHICAGO, July 11, 2022 /PRNewswire/ -- Potbelly (NASDAQ: PBPB) ("Potbelly" or the "Company") is bringing back the Gyro Flat!
  • This fan favorite, simmering with flavors of traditional Greek street food, made its triumphant return Tuesday, July 5th for a limited time during the summer season.
  • "Potbelly is committed to delivering the highest quality, craveable sandwiches that satisfy any consumer palette.
  • We are excited to keep the good vibes going this summer with the return of this fan favorite," said David Daniels, CMO of Potbelly.

Potbelly Introduces the Cubano for a Limited Time Beginning April 4

Retrieved on: 
Thursday, March 31, 2022

CHICAGO, March 31, 2022 /PRNewswire/ -- The Cubano is coming on April 4 – Potbelly Corporation (NASDAQ: PBPB) ("Potbelly" or the "Company") is bringing back this craveable fan favorite that became an instant hit with the brand's loyal following.

Key Points: 
  • The Cubano features hearty portions of hand-pulled roasted pork and smoked ham topped with Swiss cheese, brown deli mustard and sliced pickle, served Potbelly style, always oven toasted at 500 degrees.
  • "The first of several specialty sandwiches to be featured throughout 2022, our Cubano gives customers yet another option to explore across our already craveable sandwich lineup," said David Daniels, CMO of Potbelly.
  • "At Potbelly, we pride ourselves on our commitment to the highest quality, freshly prepared, oven toasted sandwiches.
  • We are excited to bring the Cubano and other enticing sandwiches and treats to our fans this year."