With these latest markdowns, Michaels is helping customers fuel the joy of creativity while maximizing value.
Key Points:
- With these latest markdowns, Michaels is helping customers fuel the joy of creativity while maximizing value.
- Lower prices are now in effect across categories including home décor, art supplies, seasonal items, kids' projects, wall frames, and more.
- “It’s more important than ever to deliver exceptional value for every customer looking to stretch their dollar,” said Ashley Buchanan, CEO at Michaels.
- Shoppers can visit their local Michaels store or shop online at michaels.com/new-lower-prices to take advantage of reduced prices across the assortment.
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Nightclub IRVING, Texas, March 14, 2024 /PRNewswire/ -- Michaels, the best place for all things creative, is fueling the joy of creativity by offering even more ways for customers to engage online and in-store. Today the retailer announced the launch of its new "Birthday Parties" offering in the United States along with enhanced omnichannel experiences and events for all ages. This marks the latest step in Michaels' omnichannel transformation, as the company continues to invest in growth opportunities that foster and create a best-in-class customer experience.
Key Points:
- Today the retailer announced the launch of its new "Birthday Parties" offering in the United States along with enhanced omnichannel experiences and events for all ages.
- After a successful pilot in the Canadian market last year, Michaels is officially rolling out its "Birthday Parties" offering to customers across the United States.
- Birthday parties at Michaels help families create fun and memorable experiences without the stress of planning, encouraging a lifelong love of creativity through engaging guided crafts for kids ages 4 through 13.
- "The evolution of our classes and experiences program, now including birthday parties, offer our customers even more stress-free, seamless ways to get creative while carving a new path for Michaels' continued omnichannel growth."
“We launched MakerPlace by Michaels with the goal of becoming the best place for handmade sellers and their customers,” said Ashley Buchanan, Chief Executive Officer at Michaels.
Key Points:
- “We launched MakerPlace by Michaels with the goal of becoming the best place for handmade sellers and their customers,” said Ashley Buchanan, Chief Executive Officer at Michaels.
- “Our latest efforts, including our first brand campaign and an in-store selling pilot, are just the beginning of what we have planned to deepen our support for the independent handmade community.
- MakerPlace, together with our stores and expanded ecommerce assortment, enable Michaels to be the true one-stop-shop to support handmade sellers along every step of their creative journey.
- In parallel with the launch of the brand campaign, Michaels is leveraging its brick-and-mortar presence to test another way for MakerPlace sellers to earn through an in-store pilot program.
IRVING, Texas, March 06, 2024 (GLOBE NEWSWIRE) -- Michaels , the best place for all things creative, today announced plans to expand the assortment and distribution of fabric to hundreds of store locations, as well as lower prices on the current fabric offering, beginning this month.
Key Points:
- IRVING, Texas, March 06, 2024 (GLOBE NEWSWIRE) -- Michaels , the best place for all things creative, today announced plans to expand the assortment and distribution of fabric to hundreds of store locations, as well as lower prices on the current fabric offering, beginning this month.
- “At Michaels, we are constantly assessing and evolving our assortment of products to anticipate the needs of our customers,” said John Gehre, Chief Merchandising Officer at Michaels.
- “We know that our customers prioritize value and choice, and we believe enhancing and extending our fabric offering, as well as lowering our prices, is another way we can ensure Michaels is the best place for all things creative.”
Customers can shop lower prices on Michaels current fabric assortment this month, starting at $.89 per yard.
- The expanded assortment of fabric begins rolling out this month and will be available in hundreds of additional store locations by fall 2024.
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Wednesday, November 1, 2023
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Online shopping At launch, MakerPlace sellers have listed hundreds of thousands of SKUs alongside classes and how-to's for beginners, hobbyists, and aspiring professionals.
Key Points:
- At launch, MakerPlace sellers have listed hundreds of thousands of SKUs alongside classes and how-to's for beginners, hobbyists, and aspiring professionals.
- “The launch of MakerPlace by Michaels deepens our ability to support customers in all of their creative pursuits, whether that be learning new skills, discovering handmade goods, or growing their own handmade business,” said Ashley Buchanan, Chief Executive Officer at Michaels.
- MakerPlace sellers will also benefit from discounts on Michaels products and support from Michaels marketing to reach the company’s highly engaged customer base.
- “MakerPlace by Michaels was designed in direct response to these challenges with the goal of helping handmade artists and makers succeed.
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Thursday, October 12, 2023
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Amusement park IRVING, Texas, Oct. 12, 2023 (GLOBE NEWSWIRE) -- Michaels, the best place for all things creative, today unveiled a first look at this year’s exclusive, trend-forward holiday décor collections with prices starting at $5.99 USD. Ranging from whimsical to nostalgic, these new collections, along with Michaels’ extended holiday hours and broad assortment of creative supplies and gifts, make it easier than ever to deck the halls this holiday season.
Key Points:
- IRVING, Texas, Oct. 12, 2023 (GLOBE NEWSWIRE) -- Michaels , the best place for all things creative, today unveiled a first look at this year’s exclusive, trend-forward holiday décor collections with prices starting at $5.99 USD.
- Ranging from whimsical to nostalgic, these new collections, along with Michaels’ extended holiday hours and broad assortment of creative supplies and gifts, make it easier than ever to deck the halls this holiday season.
- Customers can now preview all four collections online , which will become shoppable in-stores and on Michaels.com as they roll out later this month.
- This disco – but make it holiday – décor collection features unexpected textures and vibrant pops of pink, green, red, and light blue, showcasing beloved holiday icons such as gingerbread, candy, and reindeer.
Retrieved on:
Wednesday, September 13, 2023
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Tutoring MIAMI and IRVING, Texas, Sept. 13, 2023 /PRNewswire/ -- MichaelsPro™ Education , the bulk buy solution from North America's leader in arts and crafts supplies, has joined ClassWallet 's integrated online marketplace of top retailers and service providers.
Key Points:
- MIAMI and IRVING, Texas, Sept. 13, 2023 /PRNewswire/ -- MichaelsPro™ Education , the bulk buy solution from North America's leader in arts and crafts supplies, has joined ClassWallet 's integrated online marketplace of top retailers and service providers.
- The online market offers a vast selection of resources including lesson plans, educational software, learning materials and professional development courses.
- Its MichaelsPro Education line features an expansive assortment spanning multiple categories available online at everyday low prices 365 days a year.
- MichaelsPro Education is a key addition to our growing ecommerce marketplace for our community of nationwide users, enabling the advancement of students' self-expression and overall education."
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Halloween Michaels , the destination for all things creative, polled 1,574 Gen Z and millennials to gather insights regarding their attitudes and beliefs surrounding spooky season, and nearly 70% named Halloween as the most inclusive holiday.
Key Points:
- Michaels , the destination for all things creative, polled 1,574 Gen Z and millennials to gather insights regarding their attitudes and beliefs surrounding spooky season, and nearly 70% named Halloween as the most inclusive holiday.
- Key survey findings include celebratory personalities, the truth about superstitions, Halloween costume winners, and more.
- There are more believers than not with 60% of Gen Z and millennials having some level of superstition around Friday the 13th.
- On the flip side, 31% love it, seeing it as a bonus holiday for scary movies and spooky stories.
Marking its 50th anniversary, Michaels is further establishing itself as the single destination for creatives to get inspired, learn, shop, and create.
Key Points:
- Marking its 50th anniversary, Michaels is further establishing itself as the single destination for creatives to get inspired, learn, shop, and create.
- An updated tagline of “Everything to Create Anything” supports the new brand strategy by expanding to reach the many kinds of creativity represented in Michaels’ assortment.
- “Our customers’ creativity is the driving force of the Michaels brand, and it’s an honor to play a special role in helping them bring their ideas and projects to life,” said Mandy Rassi, Senior Vice President and Chief Marketing Officer at Michaels.
- This revitalized brand identity marks the next stage of growth for Michaels as the retailer caters to a wider audience of creatives to drive demand while meeting changing customer needs.
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Halloween With Halloween DIY supplies and componentry across multiple categories arriving in stores, Michaels is the one-stop-Halloween shop for all who celebrate the season, from the casual to the hardcore enthusiast and everyone in between.
Key Points:
- With Halloween DIY supplies and componentry across multiple categories arriving in stores, Michaels is the one-stop-Halloween shop for all who celebrate the season, from the casual to the hardcore enthusiast and everyone in between.
- Faux pumpkins, skulls and even witches’ shoes get the on-trend treatment with hues of lavender and blush to sweeten your Halloween.
- To spark inspiration, Michaels Trend and Design experts have created the below timeline for a stress-free Halloween no matter when you begin your decorating, costuming, or party planning.
- Michaels has much more inspiration and fun over the next 100 days, so be sure to visit us online, follow us on social media @michaelsstores and watch for more of our Halloween news.
