Associated tags: Restaurant, POS, Constellation, Bacardi, Sazerac Company, Remy, Beam Suntory, William Grant & Sons, Proximo Spirits, AI, Grand Marnier, Constellation Brands, Cointreau, Machine learning, Campari, Liquor
Locations: MIAMI, FLORIDA, CALIFORNIA, TEXAS, COLORADO, NEW YORK, UNITED STATES
Retrieved on:
Wednesday, February 22, 2023
Constellation,
Bacardi,
Sazerac Company,
Remy,
Beam Suntory,
William Grant & Sons,
Proximo Spirits,
AI,
Grand Marnier,
Constellation Brands,
Cointreau,
Machine learning,
Campari,
Liquor,
Restaurant MIAMI, Feb. 22, 2023 /PRNewswire/ -- Overproof, the premier data services provider to the world's leading alcohol brands, released a new market report that highlights the top-performing suppliers and brands in America's most popular cocktail: the margarita.
Key Points:
- Overproof analyzed 4.5M U.S. menus to identify which suppliers and brands are most frequently mentioned in margaritas.
- Overproof analyzed 4.5 million on-premise menus from across the United States to identify which suppliers and brands are most frequently mentioned in margarita cocktails.
- The report contains several key findings, such as:
Campari is the leading supplier with almost 15% of all brand mentions in margarita cocktails.
- Cointreau (Remy Cointreau) is the leading liqueur mentioned in margaritas, with 38% of the liqueur market share.
Retrieved on:
Tuesday, September 21, 2021
Brands entrust Overproof TEAM to present an elevated go-to-market strategy & serve as an extension of their field team.
Key Points:
- Brands entrust Overproof TEAM to present an elevated go-to-market strategy & serve as an extension of their field team.
- Overproof TEAM partners with emerging and established brands to enter new markets, elevate their current market representation and secure new points of distribution through comprehensive brand strategies.
- "Overproof TEAM is an exciting step toward our mission to lead an insight-driven revolution of the beverage alcohol industry," said Marc De Kuyper, CEO of Overproof.
- "We've assembled an elite team to carry out custom programs and strategic partnerships for beverage alcohol brands," said Nick Nistico, vice president of sales at Overproof.
Retrieved on:
Wednesday, August 11, 2021
"BarInsights facilitates strategic partnerships between on-premise accounts and beverage alcohol suppliers," said Marc De Kuyper, CEO of Overproof.
Key Points:
- "BarInsights facilitates strategic partnerships between on-premise accounts and beverage alcohol suppliers," said Marc De Kuyper, CEO of Overproof.
- "For beverage alcohol brands, the lack of on-premise performance data is a fundamental issue to determine ROI or 'return on effort'.
- BarInsights makes it easy for bars and restaurants to capitalize on the data their POS system already collects.
- Bars and restaurants interested in monetizing their sales data with BarInsights can schedule a demo by visiting https://overproof.com/campaigns/barinsights-pr/ .
CompanyToast has created temporary jobs for more than 300 bartenders and generated $700k for the hospitality industry.
Key Points:
- CompanyToast has created temporary jobs for more than 300 bartenders and generated $700k for the hospitality industry.
- CompanyToast was created to offer an interactive way for companies to boost morale and keep remote teams engaged, while providing job opportunities for bartenders.
- "When hospitality closures began, Overproof immediately shifted efforts to support the bartender community," said Marc De Kuyper, Founder and CEO of Overproof.
- Since 2020, Overproof's not-for-profit virtual happy hour program CompanyToast has contributed more than $700k to the hospitality industry by employing out-of-work bartenders and supporting local businesses.
Ruiz joins the board having spent more than 40 years in the beverage alcohol industry.
Key Points:
- Ruiz joins the board having spent more than 40 years in the beverage alcohol industry.
- I am excited to now have the opportunity to welcome Rudy to our Board of Directors," said Marc De Kuyper, founder and CEO of Overproof.
- "Rudy joins Overproof at a pivotal moment for our company, having just launched our newest technology that provides revolutionary on-premise insights to suppliers.
- "I am honored to have the opportunity to work with Marc more closely and join the Board of Directors at Overproof, a company that is truly changing the game in our industry," said Ruiz.
Retrieved on:
Wednesday, September 30, 2020
"We care about the wellbeing of the hospitality industry, and know that bars and restaurants need our help now.
Key Points:
- "We care about the wellbeing of the hospitality industry, and know that bars and restaurants need our help now.
- The Sixdots product suite includes:
Mobile menu, ordering and payment app: the Sixdots app helps merchants modernize the consumer experience and reduce staff to consumer touchpoints by 60 percent.
- Overproof is the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry.
- At the core of our platform is the belief that actionable insights inform better decisions, which fuel business growth.
Retrieved on:
Wednesday, April 15, 2020
I'm also particularly proud to have participation from our executive board in this round, a testament to their confidence in the potential of Overproof."
Key Points:
- I'm also particularly proud to have participation from our executive board in this round, a testament to their confidence in the potential of Overproof."
- Since then, Overproof has raised more than $4 million in private capital from multiple investors through four seed funding rounds.
- Overproof's core platform is ideally suited to help beverage alcohol businesses retool and restart after the Covid-19 restrictions.
- Overproof is the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry.
