Online ordering represented 27% of all orders for restaurants and convenience stores in 2023, and operators in the top 25% of online ordering volume saw online orders jump to 62% of all their orders last year.
Key Points:
- Online ordering represented 27% of all orders for restaurants and convenience stores in 2023, and operators in the top 25% of online ordering volume saw online orders jump to 62% of all their orders last year.
- “The biggest takeaway is that while third party marketplaces have their uses, a first-party online ordering platform is key to a brand’s online ordering success,” said Tim Ridgely, Vice President of online ordering at Paytronix.
- Additional findings from the Online Ordering Report include:
Guests who order both in-store and online have the highest order frequency, the best retention, and 35% more lifetime value than customers who only order in-store.
- The Paytronix Online Ordering Report provides trends and actionable insights from Paytronix online ordering experts.
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Thursday, January 4, 2024
NEWTON, Mass., Jan. 04, 2024 (GLOBE NEWSWIRE) -- Paytronix, the leading digital guest engagement platform for restaurants and convenience stores , today announced that Eric Steele has been appointed company Chief Financial Officer.
Key Points:
- NEWTON, Mass., Jan. 04, 2024 (GLOBE NEWSWIRE) -- Paytronix, the leading digital guest engagement platform for restaurants and convenience stores , today announced that Eric Steele has been appointed company Chief Financial Officer.
- Eric replaces acting CFO Lee Barnes, who will continue to serve as Paytronix Chief Data Officer and take on additional responsibility as Chief of Staff.
- Eric joins Paytronix from Snap One, where he played a key role in scaling the business to a public company with more than $1 billion in revenue.
- He understands the value drivers to build enduring businesses, making him the perfect person to help us scale Paytronix for the future.”
“I'm thrilled to join Paytronix and advance our industry leadership position in digital guest engagement,” said Eric Steele, CFO, Paytronix.
NEWTON, Mass., Dec. 04, 2023 (GLOBE NEWSWIRE) -- Consumers broke out their wallets over Thanksgiving weekend, spending 7.3% more on gift cards than during the same period in 2022, according to data from Paytronix, the most advanced digital guest engagement platform and a leader in restaurant gift card sales.
Key Points:
- NEWTON, Mass., Dec. 04, 2023 (GLOBE NEWSWIRE) -- Consumers broke out their wallets over Thanksgiving weekend, spending 7.3% more on gift cards than during the same period in 2022, according to data from Paytronix, the most advanced digital guest engagement platform and a leader in restaurant gift card sales.
- In all, the number of cards sold rose only 0.4%, with eGift driving much of this gain at an 8.5% increase over 2022, while physical card sales dropped 2.6%.
- The report surveys over 200 brands about their annual gift card sales over the course of the year.
- Following trends in closed-loop restaurant gift card sales, the Thanksgiving Holiday Card Sales Research includes data from gift card sales November 24-27, 2023, including both full-service and quick-service restaurants.
Retrieved on:
Tuesday, September 26, 2023
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Advertising NEWTON, Mass., Sept. 26, 2023 (GLOBE NEWSWIRE) -- Paytronix, the leader in guest engagement for restaurants and convenience stores , has unveiled the highly anticipated Paytronix Loyalty Report 2023.
Key Points:
- NEWTON, Mass., Sept. 26, 2023 (GLOBE NEWSWIRE) -- Paytronix, the leader in guest engagement for restaurants and convenience stores , has unveiled the highly anticipated Paytronix Loyalty Report 2023.
- Download the 2023 Paytronix Loyalty Report for detailed statistics and insights.
- Key findings from the Paytronix Loyalty Report include:
The annual cost of loyalty programs for restaurants is decreasing as the market matures.
- Convenience store loyalty programs generate the highest increase in check sizes across all segments, with loyalty member checks 12% higher.
NEWTON, Mass., July 18, 2023 (GLOBE NEWSWIRE) -- Paytronix, the leader in guest engagement for restaurants and convenience stores , today announced that industry veteran and current Paytronix Board member Jeff Hindman has been appointed company Chief Executive Officer, and that founder and current CEO Andrew Robbins will assume the new role of Executive Chairman.
Key Points:
- NEWTON, Mass., July 18, 2023 (GLOBE NEWSWIRE) -- Paytronix, the leader in guest engagement for restaurants and convenience stores , today announced that industry veteran and current Paytronix Board member Jeff Hindman has been appointed company Chief Executive Officer, and that founder and current CEO Andrew Robbins will assume the new role of Executive Chairman.
- Hindman’s appointment is part of the company’s long-term vision to position Paytronix for the future.
- Our exceptional team is driven by a passion to meet the growing industry hunger for more personalized guest experiences and accelerate the pace of innovation needed to do so,” said Jeff Hindman, CEO, Paytronix.
- “Paytronix has always worked closely in sync with our customers and partners to anticipate and stay ahead of the technology needs of our industry,” said Andrew Robbins, Executive Chairman of Paytronix.
Soon, G-Que BBQ will launch its monthly wings subscription that promises guests one five-piece order of wings each week.
Key Points:
- Soon, G-Que BBQ will launch its monthly wings subscription that promises guests one five-piece order of wings each week.
- By running its loyalty, online ordering, CRM, and mobile application all on Paytronix, G-Que BBQ , Denver’s only championship barbeque restaurant, streamlined its operations and can now better communicate with its guests.
- Subscriptions – The upcoming monthly wings subscription is being built on the Paytronix Loyalty platform and promises to include a five-piece wing order each week.
- “Brands that are in early growth mode, like G-Que BBQ don’t have large teams that can handle complex systems.
Digital orders now consistently make up about a third of all orders, a 50% increase from pre-pandemic era.
Key Points:
- Digital orders now consistently make up about a third of all orders, a 50% increase from pre-pandemic era.
- There is no more generational divide when it comes to technology: Baby Boomers make the best online-ordering customers.
- NEWTON, Mass., May 18, 2023 (GLOBE NEWSWIRE) -- Paytronix, the leader in guest engagement for restaurants and convenience stores , today published the Paytronix Online-Ordering Report 2023, which finds online ordering is now a must-have for restaurants and convenience stores and that two distinct channels, delivery and takeout, have emerged.
- Download the Paytronix Online-Ordering Report: 2023
“The digital-ordering channel is no longer just a way for a customer to place orders.
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Restaurant Sellers using any Square point-of-sale (POS) platform, including Square for Restaurants , will soon be able to incorporate Paytronix Online Ordering and Loyalty programs directly from the Square App Marketplace.
Key Points:
- Sellers using any Square point-of-sale (POS) platform, including Square for Restaurants , will soon be able to incorporate Paytronix Online Ordering and Loyalty programs directly from the Square App Marketplace.
- The integration with Paytronix enables businesses using Square POS to add Paytronix-powered online-ordering capabilities.
- “Brands must align all components of their digital guest engagement platform, and this integration of Paytronix with Square makes life easier for restaurants standardizing on the Square for Restaurants ecosystem.”
Benefits of the Square integration with Paytronix include:
Customization of the first-party ordering experience so guests have the same experience on site and on their mobile device.
- “Together, Square and Paytronix offer a nimble, scalable guest engagement solution that meets the needs of a restaurant as it grows.”
This new offering is available to US-based Paytronix and Square sellers.
NEWTON, Mass., May 02, 2023 (GLOBE NEWSWIRE) -- Paytronix, the leader in guest engagement for restaurants and convenience stores , today announced that Toastique, the gourmet toast, juice and smoothie franchise, has launched its guest engagement program on the full Paytronix platform, which includes loyalty, online ordering and a mobile app.
Key Points:
- NEWTON, Mass., May 02, 2023 (GLOBE NEWSWIRE) -- Paytronix, the leader in guest engagement for restaurants and convenience stores , today announced that Toastique, the gourmet toast, juice and smoothie franchise, has launched its guest engagement program on the full Paytronix platform, which includes loyalty, online ordering and a mobile app.
- Toastique originally launched on the Paytronix platform with a mobile app and online ordering, which were integral to driving business during the pandemic.
- Toastique relies on Cake POS by Mad Mobile, but thanks to the flawless integration with the Paytronix Platform, data moves easily between the two systems.
- The Toastique guest engagement program, which launched on the full Paytronix platform, includes loyalty, online ordering and a mobile app.
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Sales NEWTON, Mass., March 21, 2023 (GLOBE NEWSWIRE) -- Paytronix, the leader in guest engagement for restaurants and convenience stores , and mParticle, the leading Customer Data Platform , today announced an integration partnership that enables retail brands to connect data from Paytronix to mParticle.
Key Points:
- NEWTON, Mass., March 21, 2023 (GLOBE NEWSWIRE) -- Paytronix, the leader in guest engagement for restaurants and convenience stores , and mParticle, the leading Customer Data Platform , today announced an integration partnership that enables retail brands to connect data from Paytronix to mParticle.
- With data from Paytronix available in mParticle, brands can create a 360-degree view of the customer, containing data from across varied sources, and easily connect that data to their preferred advertising, CRM, customer service, and analytics tools without any development work.
- With a single point of customer data collection, teams can streamline their customer data tracking and simplify data quality management and governance.
- 360-degree view of the customer – Brands can unify guest data across sources and automatically resolve cross-device data to holistic customer profiles.
