SEGA OF AMERICA


Associated tags: Sonic, SEGA, Hedgehog, Sega, Sonic the Hedgehog, Sonic the Hedgehog (character), Video game, Consumer, Entertainment, Electronic Games, PC, Video game console, Retail, Atlus, Metacritic, Specialty, Xbox Series X and Series S, Nintendo Switch, Yakuza

Locations: TEXAS, CALIFORNIA, UNITED STATES, NORTH AMERICA, SEGA

IHOP Brings Viral PEPSI® Maple Syrup Cola to Restaurants Nationwide, Among Assortment of Menu Innovations This Spring

Retrieved on: 
Monday, April 1, 2024

Today, IHOP® announced it is bringing more smiles to more plates this spring with innovative new menu offerings, including the reintroduction of Pepsi® Maple Syrup Cola, exclusively in participating restaurants nationwide.

Key Points: 
  • Today, IHOP® announced it is bringing more smiles to more plates this spring with innovative new menu offerings, including the reintroduction of Pepsi® Maple Syrup Cola, exclusively in participating restaurants nationwide.
  • Now, IHOP and Pepsi® are bringing the indulgent taste of Pepsi® Maple Syrup Cola to the masses; starting April 1, the limited-time only flavor will be available in participating IHOP restaurants nationwide!
  • Pepsi® Maple Syrup Cola and Float: A perfect blend of maple syrup-flavored indulgence with the crisp, refreshing caramel notes of Pepsi®.
  • For more information on IHOP’s latest menu innovations or to find the nearest restaurant, please visit IHOP.com .

SEGA Dives Into its Legacy for New IP Initiative

Retrieved on: 
Friday, December 8, 2023

New games are currently in development for five of the company's legacy franchises: Crazy Taxi, Golden Axe, Jet Set Radio, Shinobi and Streets of Rage – all reimagined for modern audiences.

Key Points: 
  • New games are currently in development for five of the company's legacy franchises: Crazy Taxi, Golden Axe, Jet Set Radio, Shinobi and Streets of Rage – all reimagined for modern audiences.
  • Building off that success, we are digging into our legacy and reimagining several franchises to bring these games to more audiences around the globe,” says Co-COO of SEGA Corporation and CEO of SEGA of America, Shuji Utsumi.
  • To stay in the loop, fans can visit nextlevel.sega.com to sign up and receive all the latest updates on these SEGA projects and more.
  • For more information on SEGA of America and their titles, please visit sega.com .

JAKKS Pacific Announces New Global Agreement With SEGA of America for Sonic the Hedgehog 3

Retrieved on: 
Tuesday, October 31, 2023

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20231031307483/en/
    JAKKS Pacific announces new global agreement with SEGA of America for Sonic the Hedgehog 3 (Graphic: Business Wire)
    Through the collaboration, SEGA® and JAKKS will design, develop, and manufacture a range of products including action figures, plush, playsets, costumes, and costume accessories, all set to hit the market late 2024.
  • "Sonic the Hedgehog 3 promises to be an exciting addition, with the Blue Blur embarking on his next thrilling journey.
  • "JAKKS Pacific has consistently delivered innovative, top-quality merchandise for the Sonic the Hedgehog brand," said Michael Cisneros, Associate Director of Licensing at SEGA of America.
  • "This is our third toy partnership with JAKKS for the Sonic movie franchise, and Sonic the Hedgehog 3 will be the best yet.

SEGA Partners with PowerA on a New Line of Sonic the Hedgehog™ Gaming Accessories

Retrieved on: 
Monday, August 7, 2023

BURBANK, Calif., Aug. 7, 2023 /PRNewswire/ -- Today, SEGA of America, Inc. and PowerA, a leader in officially licensed gaming accessories, announced a new partnership to create, distribute and sell a line of Sonic the Hedgehog-themed third-party gaming accessories. The initial product-line launches today and includes controllers for Nintendo Switch and Xbox Series X|S, a branded Nintendo Switch Protective Case, as well as a TriFold Game Card Holder for Nintendo Switch cartridges.

Key Points: 
  • BURBANK, Calif., Aug. 7, 2023 /PRNewswire/ -- Today, SEGA of America, Inc. and PowerA, a leader in officially licensed gaming accessories, announced a new partnership to create, distribute and sell a line of Sonic the Hedgehog-themed third-party gaming accessories.
  • The initial product-line launches today and includes controllers for Nintendo Switch and Xbox Series X|S, a branded Nintendo Switch Protective Case, as well as a TriFold Game Card Holder for Nintendo Switch cartridges.
  • "As big fans ourselves, the PowerA team is thrilled to partner with the team at SEGA to bring Sonic the Hedgehog and friends to our controllers and accessories," said Akio Strasser, Senior Global Marketing Director for PowerA.
  • We are excited to be partnering with Power A to bring this core line of gaming peripherals to fans around the world," said Michael Cisneros, Associate Director, Licensing.

Igloo Powers On the First-ever Sonic the Hedgehog™ Playmate Collaboration

Retrieved on: 
Thursday, June 15, 2023

Today, Igloo unlocked its first 16-bit collaboration: a special-edition Sonic the Hedgehog Playmate cooler inspired by the classic video game and the world-famous blue blur himself.

Key Points: 
  • Today, Igloo unlocked its first 16-bit collaboration: a special-edition Sonic the Hedgehog Playmate cooler inspired by the classic video game and the world-famous blue blur himself.
  • Additionally, Igloo will release an “expansion pack” of its Sonic the Hedgehog Cooler Collection later this year.
  • View the full release here: https://www.businesswire.com/news/home/20230615750656/en/
    Igloo's First 16-Bit Collaboration: A Special Edition Sonic the Hedgehog Playmate Cooler (Photo: Business Wire)
    “With our exciting Sonic the Hedgehog gaming cooler collaboration, we’re speeding video game fans right down memory lane at Sonic speed!
  • Later in 2023, Igloo will be expanding this special-edition Sonic the Hedgehog Cooler Collection to include another Playmate cooler, a softside cooler and stainless-steel drinkware.

KessCo Announces Licensing Partnership with SEGA of America and Sonic the Hedgehog™

Retrieved on: 
Tuesday, June 6, 2023

LOS ANGELES, June 6, 2023 /PRNewswire/ -- Today, KessCo, a third-generation toy and game company, announced a licensing partnership with SEGA of America, Inc. and the Sonic the Hedgehog franchise, marking Kess' first national licensing agreement with SEGA of America. The partnership will offer Kess the opportunity to feature the iconic Blue Blur and the beloved franchise across a variety of tabletop games, card games and outdoor play items in 2024.

Key Points: 
  • LOS ANGELES, June 6, 2023 /PRNewswire/ -- Today, KessCo , a third-generation toy and game company, announced a licensing partnership with SEGA of America, Inc. and the Sonic the Hedgehog franchise, marking Kess' first national licensing agreement with SEGA of America.
  • "As an avid Sonic fan myself, I am extremely excited and proud to announce our newest licensing agreement with SEGA of America," said Alex Kessler, CEO of Kess.
  • "We are very excited at the opportunity to partner with Kess to bring a new range of Sonic games and outdoor play to the market," said Michael Cisneros, Associate Director of Licensing at SEGA of America.
  • SEGA will also be exhibiting at Licensing Expo at Booth O226 from June 13 to June 15, 2023 for those interested in stopping by.

Sega of America Opens New Office in Irvine, California

Retrieved on: 
Wednesday, December 7, 2022

Today, Sega of America, Inc. has officially opened the new office for the companys North American headquarters in Irvine, California.

Key Points: 
  • Today, Sega of America, Inc. has officially opened the new office for the companys North American headquarters in Irvine, California.
  • The ceremony welcomed back local Sega of America employees and featured appearances by Co-COO of Sega Corporation and CEO of Sega of America, Shuji Utsumi, as well as classic games kiosk, food, drinks and music.
  • The opening of the new Sega of America headquarters in Irvine represents a new era for one of the gaming world's most esteemed brands, says Co-COO of Sega Corporation and CEO of Sega of America, Shuji Utsumi.
  • SEGA.

Epson Europe and SEGA of America Team Up to Celebrate the Release of Sonic Frontiers

Retrieved on: 
Wednesday, November 23, 2022

HEMEL HEMPSTEAD, England, Nov. 23, 2022 /PRNewswire/ -- Epson has announced a partnership with SEGA of America to celebrate the launch of Sonic Frontiers, the new open zone, action-adventure platforming Sonic game with Epson's home cinema projectors, the ideal accessories for any gamer looking to enjoy the high-speed adventure game.

Key Points: 
  • The campaign features Usain Bolt, the world's fastest man and Epson Ambassador, enjoying Sonic Frontiers on one of Epson's latest home cinema projectors.
  • "We can't think of a better way to demonstrate the capabilities of our new projectors than partnering with SEGA of America for the launch of Sonic Frontiers," said Lucy Brackett, Consumer Marketing Manager, Epson Europe.
  • Epson will be offering customers the chance to win a copy of Sonic Frontiers.
  • SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment.

Epson Europe and SEGA of America Team Up to Celebrate the Release of Sonic Frontiers

Retrieved on: 
Wednesday, November 23, 2022

HEMEL HEMPSTEAD, England, Nov. 23, 2022 /PRNewswire/ -- Epson has announced a partnership with SEGA of America to celebrate the launch of Sonic Frontiers, the new open zone, action-adventure platforming Sonic game with Epson's home cinema projectors, the ideal accessories for any gamer looking to enjoy the high-speed adventure game.

Key Points: 
  • The campaign features Usain Bolt, the world's fastest man and Epson Ambassador, enjoying Sonic Frontiers on one of Epson's latest home cinema projectors.
  • "We can't think of a better way to demonstrate the capabilities of our new projectors than partnering with SEGA of America for the launch of Sonic Frontiers," said Lucy Brackett, Consumer Marketing Manager, Epson Europe.
  • Epson will be offering customers the chance to win a copy of Sonic Frontiers.
  • SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment.

Olympic Games Tokyo 2020 – The Official Video Game™ Now Available

Retrieved on: 
Tuesday, June 22, 2021

SEGA of America and the International Olympic Committee (IOC) today announced the launch of Olympic Games Tokyo 2020 - The Official Video Game worldwide on console and PC platforms.

Key Points: 
  • SEGA of America and the International Olympic Committee (IOC) today announced the launch of Olympic Games Tokyo 2020 - The Official Video Game worldwide on console and PC platforms.
  • Olympic Games Tokyo 2020 launches today on Nintendo Switch, PlayStation4, Xbox One, Steam and Google Stadia for $39.99 USD.
  • Were looking forward to seeing the next generation of young Olympic fans build their first tangible connection to the Olympic Games and Olympism through the official video game.
  • Olympic Games Tokyo 2020 The Official Video Game is rated ESRB 10+ and is available on Nintendo Switch, PlayStation 4, Xbox One, Steam and Google Stadia for $39.99 USD.