VIBES

Sparkfly Partners with Vibes to Offer Deeper Insights on Mobile Campaigns, Consumer Engagement Strategies

Retrieved on: 
Wednesday, June 16, 2021
Restaurant, Bar, Supermarket, Data management, Technology, Food, Beverage, Online Retail, Mobile, Wireless, Retail, Articles, Mobile marketing, Text messaging, Vibes, Science and technology, Magic Quadrant, Engagement marketing, Knowledge, Sparkfly, Vibes, SPARKFLY, VIBES

View the full release here: https://www.businesswire.com/news/home/20210616005104/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210616005104/en/
    Today, brands have difficulty connecting the delivery of a mobile offer to the customers actual redemption in real time.
  • Having worked together on national mobile programs for brands such as Chipotle, Sparkfly and Vibes will now integrate their platforms to eliminate that difficulty by closing the loop from mobile device to redemption at point of sale.
  • Through this closed loop tracking of offer codes, merchants can segment and retarget customers based on individual engagement and purchase behavior.
  • Gartner recognized Vibes as a Leader in its 2019 and 2020 Gartner Magic Quadrant for Mobile Marketing Platforms.