POSTALYTICS


Associated tags: CRM, Headache, Printing, Automation, Online shopping

Locations: MARYLAND, MASSACHUSETTS

Postalytics Announces Integration with Klaviyo CRM and Marketing Automation Platform

Retrieved on: 
Thursday, May 9, 2024

Postalytics, the leading direct mail automation platform, announced an integration with Klaviyo -- a rapidly growing marketing automation platform. This integration marks a significant step forward in Postalytics' mission to streamline direct mail marketing for businesses.

Key Points: 
  • Postalytics, the leading direct mail automation platform, announced an integration with Klaviyo -- a rapidly growing marketing automation platform.
  • Postalytics , the leading direct mail automation platform, announced an integration with Klaviyo -- a rapidly growing marketing automation platform.
  • The Klaviyo integration complements Postalytics' existing integrations , providing a robust solution for businesses using popular CRM and marketing automation tools.
  • Klaviyo users can learn more about the integration and setup process by visiting the Klaviyo Integration page and the Klaviyo Integration Help Article on the Postalytics website.

Postalytics Announces Automated File Campaigns to Round Out Trio of Build Once, Run Continuously Options

Retrieved on: 
Wednesday, April 17, 2024

ROCKLAND, Mass., April 17, 2024 /PRNewswire-PRWeb/ -- Smart Send and Triggered Drip Campaigns Get A New Baby Sister

Key Points: 
  • Postalytics, the leading direct mail automation platform, now includes Automated File Campaigns that send repeatable, highly automated campaigns using data files sourced from any data provider.
  • Postalytics , the leading direct mail automation platform, now includes Automated File Campaigns that send repeatable, highly automated campaigns using data files sourced from any data provider.
  • Automated File Campaigns joins Smart Send and Triggered Drip campaigns as a third option that offers marketers a "build-once and run-continuously" automated direct mail program.
  • With Automated File Campaigns, they use the creative elements continually over a long period of time.

Postalytics Celebrates New Adobe Marketo Engage Integration at Adobe Summit

Retrieved on: 
Tuesday, March 26, 2024

ROCKLAND, Mass., March 26, 2024 /PRNewswire-PRWeb/ -- MarTech Leaders Partner to Advance Direct Mail Automation

Key Points: 
  • Postalytics, the leading direct mail automation platform, is pleased to announce that it will introduce its new premium integration features for Adobe Marketo Engage at the Adobe Summit in Las Vegas, March 25-28.
  • Postalytics , the leading direct mail automation platform, is pleased to announce the introduction of new premium integration features for Adobe Marketo Engage , the world's leading marketing automation platform.
  • Additionally, Postalytics is pleased to announce that it has joined the Adobe Technology Partner Program , and will be listing the Marketo integration in the Adobe Experience Cloud marketplace.
  • According to Postalytics CEO, Dennis Kelly, "The Adobe Marketo Engage integration empowers Marketo marketers and agency partners to develop truly integrated omnichannel direct mail campaigns, in a fraction of the time and cost of legacy technologies.

Massachusetts Workforce Training Program Brings Postalytics Academy to Small Businesses

Retrieved on: 
Monday, March 11, 2024

ROCKLAND, Mass., March 11, 2024 /PRNewswire-PRWeb/ -- Postalytics, the leading direct mail automation platform, is now offering free courses to help Massachusetts small businesses learn how to leverage the power of direct mail.

Key Points: 
  • Postalytics, the leading direct mail automation platform, is now offering free courses to help Massachusetts small businesses learn how to leverage the power of direct mail.
  • ROCKLAND, Mass., March 11, 2024 /PRNewswire-PRWeb/ -- Postalytics , the leading direct mail automation platform, is now offering free courses to help Massachusetts small businesses learn how to leverage the power of direct mail.
  • The State of Massachusetts will reimburse companies for up to 100% of their total investment cost, once the enrolled employees complete the program.
  • Through grants provided by the Commonwealth Corporation and the Massachusetts Workforce Training Program, Postalytics Academy empowers Massachusetts companies with fewer than 100 employees to train up to two individuals on direct mail best practices.

Postalytics Announces Launch of Its Direct Mail Academy

Retrieved on: 
Monday, February 26, 2024

ROCKLAND, Mass., Feb. 26, 2024 /PRNewswire-PRWeb/ -- Postalytics, the leading direct mail automation platform, is now offering free courses to help marketers unlock the secrets of modern, successful direct mail programs. Marketing professionals and business owners can sign up online for informative classes that deliver expert insights and innovative strategies to help them be successful with their direct mail efforts.

Key Points: 
  • Unlock the Mastery of Direct Mail Postalytics, the leading direct mail automation platform, is now offering free courses to help marketers unlock the secrets of modern, successful direct mail programs.
  • ROCKLAND, Mass., Feb. 26, 2024 /PRNewswire-PRWeb/ -- Postalytics , the leading direct mail automation platform, is now offering free courses to help marketers unlock the secrets of modern, successful direct mail programs.
  • The Postalytics Academy is a set of self-paced, self-service courses designed to help customers build fundamental direct mail marketing skills and then use those skills to automate direct mail with Postalytics.
  • We've found that many companies have a strong desire to not only teach their employees about direct mail, but also how direct mail automation fits into their digital strategies."

Postalytics Announces Release of Premium Integration Features for HubSpot

Retrieved on: 
Monday, February 5, 2024

ROCKLAND, Md., Feb. 5, 2024 /PRNewswire-PRWeb/ -- MarTech Leaders Advance Direct Mail Automation

Key Points: 
  • Postalytics, the leading direct mail automation software, is pleased to announce the release of premium integration features for HubSpot.
  • Postalytics , the leading direct mail automation software, is pleased to announce the release of premium integration features for HubSpot .
  • With the HubSpot Premium Integration, marketers can seamlessly access a broader array of HubSpot data sources to drive their direct mail and omnichannel campaigns.
  • "We built the HubSpot Premium Direct Mail Integration from scratch to enable many more HubSpot direct mail uses and included the capability in all Postalytics Marketer, Pro, Agency, and Annual subscription plans."

Postalytics Welcomes David Hazeltine as Director of Marketing

Retrieved on: 
Thursday, January 4, 2024

ROCKLAND, Mass., Jan. 4, 2024 /PRNewswire-PRWeb/ -- Postalytics, the leading direct mail automation as a service (DMaaS) platform that turns direct mail into a digital marketing channel, welcomes David Hazeltine as its new Director of Marketing. David was most recently the Principal Manager of Lifecycle Marketing at Cisco Systems, Inc. and brings 29 years of direct mail and digital marketing experience to Postalytics.

Key Points: 
  • ROCKLAND, Mass., Jan. 4, 2024 /PRNewswire-PRWeb/ -- Postalytics , the leading direct mail automation as a service (DMaaS) platform that turns direct mail into a digital marketing channel, welcomes David Hazeltine as its new Director of Marketing.
  • David was most recently the Principal Manager of Lifecycle Marketing at Cisco Systems, Inc. and brings 29 years of direct mail and digital marketing experience to Postalytics.
  • Hazeltine is joining Postalytics as it continues to grow at unprecedented rates, averaging 114% CAGR since 2017, with 7 out of 10 new Postalytics customers adding direct mail to their marketing mix.
  • "We're super excited to bring David on to lead our marketing efforts as we continue to transform direct mail marketing into a digital marketing channel," said Dennis Kelly, CEO and Co-Founder of Postalytics.

Postalytics, leader in direct mail automation, partners with Decathlon Capital for growth funding

Retrieved on: 
Tuesday, January 24, 2023

BOSTON, Jan. 24, 2023 /PRNewswire-PRWeb/ -- Postalytics, a rapidly growing software company that automates direct mail marketing, has landed a significant investment from Decathlon Capital Partners.

Key Points: 
  • BOSTON, Jan. 24, 2023 /PRNewswire-PRWeb/ -- Postalytics, a rapidly growing software company that automates direct mail marketing, has landed a significant investment from Decathlon Capital Partners.
  • He said the revenue-based investment by Decathlon Capital Partners provides important flexibility to support the development of Postalytics.
  • Wayne Cantwell, Managing Director of Decathlon Capital Partners, said the patented software developed by Postalytics meets a clear need in the marketplace.
  • "Decathlon Capital Partners is proud to support the company's next steps."

Postalytics® Launches First Nonprofit Direct Mail Automation Software

Retrieved on: 
Tuesday, September 13, 2022

ROCKLAND, Mass., Sept. 13, 2022 /PRNewswire/ -- Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S., all while taking advantage of special USPS Nonprofit Marketing Mail® postage rates.

Key Points: 
  • Postalytics, the leading direct mail automation platform, now enables nonprofit marketers to send automated direct mail with special USPS nonprofit postage discounts
    ROCKLAND, Mass., Sept. 13, 2022 /PRNewswire/ -- Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S., all while taking advantage of special USPS Nonprofit Marketing Mail postage rates.
  • Dennis Kelly, the CEO of Postalytics, believes it will be a game-changer for nonprofit marketers by enabling software to provide a far more efficient solution to nonprofit direct mail marketing.
  • "Postalytics has seen a significant increase in requests from nonprofit organizations and their agencies that we enable USPS Nonprofit Marketing Mail postage rates in our direct mail automation platform.
  • To learn more about the Postalytics Nonprofit launch, check out the full Postalytics nonprofit software release summary at: https://www.postalytics.com/blog/nonprofit-direct-mail-automation/
    Postalytics is the leading direct mail automation solution that turns direct mail into a digital marketing channel.

Postalytics Announces New Custom Envelope Tools For Direct Mail Automation

Retrieved on: 
Tuesday, February 2, 2021

Postalytics clients can now design customized envelopes as reusable "templates" in the groundbreaking Direct Mail Editor.

Key Points: 
  • Postalytics clients can now design customized envelopes as reusable "templates" in the groundbreaking Direct Mail Editor.
  • Once received in inventory, Postalytics users can deploy envelopes in fully automated direct mail campaigns that deliver personalized messages at scale.
  • Learn more about the new custom envelope update: https://www.postalytics.com/blog/custom-envelopes-unlimited-triggered-dr...
    Postalytics is the leading direct mail automation tool that is used to scale their marketing programs.
  • By integrating direct mail into the leading CRM and Marketing Automation platforms, Postalytics streamlines the creation, production and tracking of direct mail.