FULL TILT CONSULTING


Associated tags: Summit, Kelley Blue Book, Family, ICE, Research, Audience, Safety, Ministry of Energy, EV, NADA, Original equipment manufacturer, EVS, Force, Energy

Marketing Electric Vehicles Requires an Entirely Different Communication Strategy from Consumer Consideration to Purchase

Retrieved on: 
Friday, February 2, 2024
Summit, Kelley Blue Book, Marketing, Family, ICE, Research, Audience, Safety, Ministry of Energy, EV, NADA, Original equipment manufacturer, EVS, Force, Energy

ATLANTA, Feb. 2, 2024 /PRNewswire-PRWeb/ -- Today, John Fitzpatrick of Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, will speak on a panel at this year's J.D. Power Auto Summit. Leading into the NADA Show 2024, the Summit features industry leaders addressing some of the most complex auto industry challenges, and this panel discussion specifically focuses on new rules and policies for EVs that dealers and OEMs need to understand to educate the consumer.

Key Points: 
  • Power Auto Summit at NADA 2024 on Feb. 1 on the topic of EV versus ICE automotive buyer motivators and fears.
  • In 2023, a record 1.2 million U.S. vehicle buyers purchased electric vehicles.
  • "Our extensive automotive marketing data and research indicates that many consumers search for electric vehicles and then go to a dealer to learn more," said John Fitzpatrick, president and CEO of Force Marketing.
  • At the Force Marketing booth #1707W from February 2-4, visitors can learn about the company's marketing solutions designed to increase customer lifetime value.

ZVerse Announces New Chief Revenue Officer to Lead Growth of CAD as a Service Platform

Retrieved on: 
Monday, August 19, 2019
Boston, PTC

COLUMBIA, S.C., Aug. 19, 2019 /PRNewswire-PRWeb/ --ZVerse, Inc, developer of the only CAD as a Service (CADaaS) platform for digital manufacturing, announces that veteran technology executive, David Craig, has joined the company as Chief Revenue Officer.

Key Points: 
  • COLUMBIA, S.C., Aug. 19, 2019 /PRNewswire-PRWeb/ --ZVerse, Inc, developer of the only CAD as a Service (CADaaS) platform for digital manufacturing, announces that veteran technology executive, David Craig, has joined the company as Chief Revenue Officer.
  • A software executive with a proven track record of accelerating growth, Craig is focused on growing adoption of ZVerse's CADaaS platform with manufacturing service providers and OEMs in North America and Europe.
  • Prior to joining ZVerse, Craig served as president of Excent Corporation, chief operating officer for CWK Network, and senior vice president of sales for Servigistics, acquired by PTC.
  • About ZVerse: ZVerse is bridging the design gap for digital manufacturers & OEM's by providing the only CAD as a Service (CADaaS) platform and designer marketplace optimized for the manufacturing as a service (MaaS) ecosystem.