Lauren Bacall

VISIT NEWPORT BEACH DEBUTS INSIDE "ON THE RED CARPET" AIRING MARCH 27, THE EVENING OF THE 94th ANNUAL OSCARS®

Retrieved on: 
Saturday, March 26, 2022

NEWPORT BEACH, Calif., March 26, 2022 /PRNewswire/ -- Visit Newport Beach, the destination-marketing agency for the city of Newport Beach, is making its debut on Sunday, March 27 in ABC7/KABC-TV Los Angeles' entertainment special "On The Red Carpet After the Awards." The new media integration celebrates the destination's long-standing history with Hollywood. Newport Beach's cinematic ties took center stage in several integrations for the award-winning "On the Red Carpet" during Oscars® week. Viewers from 51 markets around the country will tune in to ABC's "On the Red Carpet After the Awards" the post-show following the Oscars® in the (9:00-11:00 p.m. PDT) time frame. While viewers nationwide are watching a special recap from entertainment reporters hosting from the most exclusive A-list Hollywood parties, they will also experience a custom-created 30-second commercial spot that will run several times, 90-second pre-packaged, on-location video segment, billboards ads, promotions and sponsorships.

Key Points: 
  • Newport Beach's cinematic ties took center stage in several integrations for the award-winning "On the Red Carpet" during Oscars week.
  • Newport Beach continues to be a haven for Hollywood, where guests from around the world retreat away for A-List vacations.
  • ABOUT NEWPORT BEACH & COMPANY/VISIT NEWPORT BEACH:
    Founded in January 2013, Newport Beach & Company is a non-profit organization established to serve as the official marketing agency for the city of Newport Beach.
  • The agency brings together all of the marketing entities connected to the Newport Beach brand, and is designed to oversee separate business units that include Visit Newport Beach, Celebrate Newport Beach, Enterprise Newport Beach and Newport Beach TV.