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Adjust Unveils Mobile Analytics Solution Powered by AI, Advanced Machine Learning to Uncover Incrementality

Retrieved on: 
Wednesday, April 17, 2024
Marketing, Increment, InSight, ROI, Machine learning, SAN, Pret, IOS, Pret a Manger, Telescopic sight

SAN FRANCISCO, April 17, 2024 /PRNewswire/ -- Today, leading measurement and analytics company Adjust unveiled InSight, a machine learning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust's InSight, marketers can now benefit from incrementality analysis to measure the impact that particular marketing actions, such as budget increases, have on ROI. This enables marketers to easily analyze these marketing activities against target KPIs – discerning if they provide incremental lift, cannibalize organics or have no effect – to make ROI positive decisions.

Key Points: 
  • With InSight – Adjust's first recommendation-driven solution – marketers can leverage:
    Synthetic control groups that eliminate data variables and leave the heavy lifting to Adjust.
  • Adjust's powerful incrementality solution has been in the early access phase, carefully tested and refined with the help of existing customers.
  • "With their machine learning models doing the heavy lifting and analyzing our historical aggregated data, insightful outcomes and advanced incrementality metrics are available at the push of a button."
  • To learn more about incrementality analysis and how to take the guesswork out of marketing measurement, download The mobile marketer's essential guide to Incrementality Analysis .

Adjust and AppLovin Unveil Winning Framework For Mobile Gaming Studios And Marketers To Ride App Growth Momentum

Retrieved on: 
Monday, March 18, 2024
Arcade, Crossplay, Growth, SAN, ATT, Perception, MAU, AI, Yoy, Content, Data, CTV, AppLovin, Video game

SAN FRANCISCO, March 18, 2024 /PRNewswire/ -- Leading measurement and analytics company Adjust today released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals and provides a window into a new framework – from leveraging AI to embracing CTV – to reach success and scale.

Key Points: 
  • "The perception that mobile gaming is stagnating due, in part, to a crowded market overlooks one positive by-product of this competition: growth," said Daniel Tchernahovsky, VP of Global Business Development, AppLovin.
  • The route to scalable mobile gaming growth has shifted and requires embracing changes in audience expectations, technological developments and measurement complexity.
  • Adjust and AppLovin's report also explores how generative AI can be utilized to streamline campaigns and how CTV is becoming a performance channel for growth.
  • And with cross-play and cross-device becoming increasingly crucial in 2024, marketers can learn more about expanding mobile gaming apps to PC and console with Adjust's new PC and Console Guide .

Adjust Integrates Google Play Games on PC, Unlocking Cross-Device Marketing Opportunities For App Developers

Retrieved on: 
Tuesday, March 12, 2024
Connected, ROI, PC, Appetite, Smart TV, SAN, Take-Two Interactive, Acquisition, Google Play Games, Google Play, LTV, Marketing, Android, Android SDK, Video game

SAN FRANCISCO, March 12, 2024 /PRNewswire/ -- Leading measurement and analytics company Adjust today announced a first-of-its-kind integration with Google Play Games on PC, marking a significant milestone in empowering gaming app developers, marketers and studios to seamlessly distribute and measure their marketing campaigns across a diverse range of platforms. Adjust is enhancing PC | console measurement with the addition of Google's Play Install Referrer API to directly attribute installs to PC campaigns. This integration helps app developers understand which channels deliver the most users to their apps from the Google Play store.

Key Points: 
  • Adjust is enhancing PC | console measurement with the addition of Google's Play Install Referrer API to directly attribute installs to PC campaigns.
  • This integration helps app developers understand which channels deliver the most users to their apps from the Google Play store.
  • Google Play Games on PC enables Android game developers to publish their Android apps on the desktop web, providing immersive and seamless crossplay.
  • The direct integration of the Play Install Referrer API for Google Play Games on PC with Adjust unlocks numerous growth opportunities for gaming app developers, marketers and studios, offering seamless gaming across platforms and effective cross-platform measurement to drive ROI.

Adjust and AppLovin Reveal Ways AI-Powered Personalization Will Drive Next Mobile App Growth Phase

Retrieved on: 
Tuesday, February 20, 2024
Acquisition, SAN, AI, UX, Marketing, Growth, ATT, AppLovin, Mobile, Human, PC, Communication, Data, CTV, Fintech, International business, Mobile phone

SAN FRANCISCO, Feb. 20, 2024 /PRNewswire/ -- Leading measurement and analytics company Adjust, today released its annual Mobile App Trends Report with global app data along with expert tips from AppLovin, on trends and patterns – namely personalization powered by AI –  driving the evolution of the industry. The report finds that despite the downward trend throughout 2022, app installs grew 4% globally in 2023, demonstrating mobile's ability to deliver significant returns is as strong as ever and full of untapped opportunities.

Key Points: 
  • "Successful mobile app marketing and campaign optimization doesn't require a crystal ball," said Simon "Bobby" Dussart, CEO of Adjust.
  • The gaming hybrid casual genre has demonstrated that strategically incorporating personalization into a game's UX can dramatically boost retention rates and revenue.
  • In-app revenue for fintech apps surged 118% year-over-year, and app installs and sessions grew an impressive 42% and 24%, respectively.
  • Mcommerce is soaring with shopping app installs growing by 56% and overall global e-commerce app installs up to 43% in 2023.

Adjust Report Finds SKAN 4 Migration Leads To Decreased Cost Per Acquisition And Increased Conversion Rates on TikTok

Retrieved on: 
Tuesday, November 21, 2023
ID, Acquisition, SAN, Diving, SKAN, Partnership, Mobile, Growth, IOS, Fine chemical, Adjustment

SAN FRANCISCO, Nov. 21, 2023 /PRNewswire/ -- Leading measurement and analytics company Adjust, in partnership with TikTok, today released Mastering SKAN 4: The essentials for iOS success to arm mobile marketers with the knowledge to scale SKAdNetwork (SKAN) campaigns on iOS. From beta tests of 37 apps across the US, UK and Japan, TikTok found that SKAN 4's elongated 35-day attribution window – in contrast to SKAN 3's 1-3 day window – has led to a higher volume of recorded conversions, facilitating a more comprehensive and precise evaluation of campaign effectiveness. When considering all additional conversion values and their impact on performance results, TikTok saw an overall improvement of 37% in cost per acquisition and a remarkable 220% improvement in conversion rates.

Key Points: 
  • When considering all additional conversion values and their impact on performance results, TikTok saw an overall improvement of 37% in cost per acquisition and a remarkable 220% improvement in conversion rates.
  • It also reveals how TikTok and Adjust support SKAN 4 functionality and explores:
    SKAN 4's major features and how they work on a technical level.
  • Most importantly, marketers can run SKAN 3 and SKAN 4 simultaneously and don't need to do anything to actively start receiving SKAN 4 postbacks.
  • Adjust and TikTok detail key steps to build a SKAN 4 strategy to start leveraging its features for more granular measurement and growth.

Adjust Report Finds SKAN 4 Migration Leads To Decreased Cost Per Acquisition And Increased Conversion Rates on TikTok

Retrieved on: 
Tuesday, November 21, 2023
ID, Acquisition, SAN, Diving, SKAN, Partnership, Mobile, Growth, IOS, Fine chemical, Adjustment

SAN FRANCISCO, Nov. 21, 2023 /PRNewswire/ -- Leading measurement and analytics company Adjust, in partnership with TikTok, today released Mastering SKAN 4: The essentials for iOS success to arm mobile marketers with the knowledge to scale SKAdNetwork (SKAN) campaigns on iOS. From beta tests of 37 apps across the US, UK and Japan, TikTok found that SKAN 4's elongated 35-day attribution window – in contrast to SKAN 3's 1-3 day window – has led to a higher volume of recorded conversions, facilitating a more comprehensive and precise evaluation of campaign effectiveness. When considering all additional conversion values and their impact on performance results, TikTok saw an overall improvement of 37% in cost per acquisition and a remarkable 220% improvement in conversion rates.

Key Points: 
  • When considering all additional conversion values and their impact on performance results, TikTok saw an overall improvement of 37% in cost per acquisition and a remarkable 220% improvement in conversion rates.
  • It also reveals how TikTok and Adjust support SKAN 4 functionality and explores:
    SKAN 4's major features and how they work on a technical level.
  • Most importantly, marketers can run SKAN 3 and SKAN 4 simultaneously and don't need to do anything to actively start receiving SKAN 4 postbacks.
  • Adjust and TikTok detail key steps to build a SKAN 4 strategy to start leveraging its features for more granular measurement and growth.

Adjust's New Growth Score Metric Reveals Worldwide User Acquisition Opportunities For Mobile App Marketers And Developers

Retrieved on: 
Wednesday, September 27, 2023
Association of Christian Universities and Colleges in Asia, Travel, Adjustment, RPG, Mobile, Marketing, LTV, UA, Acquisition, SAN, Sport, Growth, Video game, Mobile phone

SAN FRANCISCO, Sept. 27, 2023 /PRNewswire/ -- Leading measurement and analytics company Adjust today reintroduced its annual Mobile App Growth Report, which unveils its new Growth Score metric and provides in-depth analysis into app performance around the globe. The report uncovers insights on the most mature markets, as well as emerging markets that could be a source of untapped user acquisition (UA) growth. Adjust's data finds the Asia-Pacific (APAC) region offering the most immediate value for mobile marketers, with India being one of the best countries to launch a mobile gaming UA campaign in the world.

Key Points: 
  • The report uncovers insights on the most mature markets, as well as emerging markets that could be a source of untapped user acquisition (UA) growth.
  • Understanding which app verticals and regions have the highest growth potential is essential when scaling campaigns.
  • Key highlights include:
    APAC leads in regional mobile app growth, with a Growth Score of 43.3.
  • The Mobile App Growth Report, available for download here , also features growth maps and leaderboards, serving as a fun, easy and exciting new way of looking at mobile growth data.

Adjust's New Growth Score Metric Reveals Worldwide User Acquisition Opportunities For Mobile App Marketers And Developers

Retrieved on: 
Wednesday, September 27, 2023
Association of Christian Universities and Colleges in Asia, Travel, Adjustment, RPG, Mobile, Marketing, LTV, UA, Acquisition, SAN, Sport, Growth, Video game, Mobile phone

SAN FRANCISCO, Sept. 27, 2023 /PRNewswire/ -- Leading measurement and analytics company Adjust today reintroduced its annual Mobile App Growth Report, which unveils its new Growth Score metric and provides in-depth analysis into app performance around the globe. The report uncovers insights on the most mature markets, as well as emerging markets that could be a source of untapped user acquisition (UA) growth. Adjust's data finds the Asia-Pacific (APAC) region offering the most immediate value for mobile marketers, with India being one of the best countries to launch a mobile gaming UA campaign in the world.

Key Points: 
  • "Adjust's Growth Score tells marketers and developers where they can grow.
  • Adjust's Growth Score is designed to determine the performance and potential of apps and app marketing across a wide variety of regions, countries and markets.
  • Key highlights include:
    APAC leads in regional mobile app growth, with a Growth Score of 43.3.
  • The Mobile App Growth Report, available for download here , also features growth maps and leaderboards, serving as a fun, easy and exciting new way of looking at mobile growth data.

View-Through Attribution Report From Adjust Reveals Complex Relationship Between Clicks, Installs And Impressions

Retrieved on: 
Tuesday, June 13, 2023
Science, Fintech, Advertising, Travel, Food, Friends, CTV, Privacy, Android, IOS, Marketing, VTA, SAN, Apple, MENA, ROI, Mobile phone, Online shopping

SAN FRANCISCO, June 13, 2023 /PRNewswire/ -- The measurement and analytics suite Adjust today released "A Mobile Marketer's Playbook for View-Through Attribution", detailing best practices for implementing this trending attribution method. View-Through Attribution (VTA), commonly known as impression tracking, helps marketers better analyze and optimize campaign performance, increase ROI and ultimately drive more revenue. Adjust analyzed apps globally with VTA settings enabled to better understand the relationship between clicks, impressions and installs over time, and found that fluctuations don't always go hand-in-hand.

Key Points: 
  • Adjust analyzed apps globally with VTA settings enabled to better understand the relationship between clicks, impressions and installs over time, and found that fluctuations don't always go hand-in-hand.
  • Still, throughout the following months, clicks recovered by a few percentage points, while installs increased by 10%.
  • By May 2022, installs attributed to impressions were 19% up on the February dip, despite clicks having only bounced back 11%.
  • "VTA is crucial to measuring and understanding overall campaign performance strategically and holistically," said Reggie Singh, Adjust Director of Partnerships.

View-Through Attribution Report From Adjust Reveals Complex Relationship Between Clicks, Installs And Impressions

Retrieved on: 
Tuesday, June 13, 2023
Science, Fintech, Advertising, Travel, Food, Friends, CTV, Privacy, Android, IOS, Marketing, VTA, SAN, Apple, MENA, ROI, Mobile phone, Online shopping

SAN FRANCISCO, June 13, 2023 /PRNewswire/ -- The measurement and analytics suite Adjust today released "A Mobile Marketer's Playbook for View-Through Attribution", detailing best practices for implementing this trending attribution method. View-Through Attribution (VTA), commonly known as impression tracking, helps marketers better analyze and optimize campaign performance, increase ROI and ultimately drive more revenue. Adjust analyzed apps globally with VTA settings enabled to better understand the relationship between clicks, impressions and installs over time, and found that fluctuations don't always go hand-in-hand.

Key Points: 
  • Adjust analyzed apps globally with VTA settings enabled to better understand the relationship between clicks, impressions and installs over time, and found that fluctuations don't always go hand-in-hand.
  • Still, throughout the following months, clicks recovered by a few percentage points, while installs increased by 10%.
  • By May 2022, installs attributed to impressions were 19% up on the February dip, despite clicks having only bounced back 11%.
  • "VTA is crucial to measuring and understanding overall campaign performance strategically and holistically," said Reggie Singh, Adjust Director of Partnerships.