Black Silk

Folgers® Black Silk Beats Starbucks French Roast in a Blind Taste Test

Retrieved on: 
Monday, January 8, 2024
Social media, Coffee, Starbucks, Silk, Drinking, Taste, Black Silk, Folgers, POV

ORRVILLE, Ohio, Jan. 8, 2024 /PRNewswire/ -- Folgers® conducted a blind taste test to prove once and for all that they are the preferred coffee -- according to an independent taste test of coffee drinkers across 8 major U.S. markets, the majority of participants preferred Folgers® Black Silk coffee over Starbucks French Roast.

Key Points: 
  • ORRVILLE, Ohio, Jan. 8, 2024 /PRNewswire/ -- Folgers® conducted a blind taste test to prove once and for all that they are the preferred coffee -- according to an independent taste test of coffee drinkers across 8 major U.S. markets, the majority of participants preferred Folgers® Black Silk coffee over Starbucks French Roast.
  • The study results show a statistically significant consumer preference for the taste of Folgers Black Silk over Starbucks French Roast:
    Among all 399 participants, 60 percent preferred Folgers® Black Silk coffee, compared to 35 percent who chose Starbucks French Roast and 5 percent who expressed no preference.
  • Of those 379 participants who did have a preference, 63 percent favored Folgers Black Silk coffee, versus 37 percent for Starbucks French Roast.
  • Today, Folgers is launching a new campaign that leverages the claim that Black Silk is preferred over Starbucks French Roast.

THE EITHER Release New Album, Electronic? Folk? China-Chic Cannot be Limited

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Saturday, April 30, 2022
Shanghai Conservatory of Music, Metropolitan Museum of Art, 25th Tokyo International Film Festival, Grammy Awards, Time, Yang Zhichao, The China Press, Electronic music, Shanghai Theatre Academy, PV, Bowery Electric, Lincoln, Composition, Bitter end, The Bitter End, New York Fashion Week, Philadelphia High School for the Creative and Performing Arts, World's fair, NBA, EP, Gramercy, U.N, Animation, Shanghai Fashion Week, Extremities, Multimedia, Carnegie Hall, Research, Metropolitan, Beijing Olympics, Yang, Lincoln Center, Xi'an Conservatory of Music, Performing arts, National Centre for the Performing Arts (India), THE, Film, Music, Entertainment, Nightclub, New York University, Bilibili, Black Silk, Afro-punk, Art, Music

THE EITHER is an indie electronic music band founded in New York in 2017 by Chinese musicians Zongli, Jiaju and Yang.

Key Points: 
  • THE EITHER is an indie electronic music band founded in New York in 2017 by Chinese musicians Zongli, Jiaju and Yang.
  • Through the exploration of each other's inspiration, they were eventually able to create a style that is all their own.
  • They have described the band's name, THE EITHER, as "an abstract description of either this one or that one".
  • Each of the members have brought their own share of talent and a professional educational background and reputation to the band.