Contributions to the Slovene National Program

Bragg Survey Reveals Consumer Perception About Health Claims of Apple Cider Vinegar Gummy Supplements

Retrieved on: 
Tuesday, May 3, 2022
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SANTA BARBARA, Calif., May 3, 2022 /PRNewswire/ -- Bragg Live Food Products, Inc., ("Bragg"), one of the oldest and most trusted health and wellness brands and the leading U.S. brand of apple cider vinegar (ACV), today announced findings from a national consumer survey conducted by market research firm Ipsos regarding the perception of health benefits of ACV in liquid and supplement forms.

Key Points: 
  • Among current users of ACV, 58% believe that apple cider vinegar gummies provide the same health benefits as liquid apple cider vinegar.
  • "First and foremost, we want consumers to be aware of unsubstantiated health claims of ACV supplements delivered in gummy supplement format, and we advocate for more transparency in product labeling," says Linda Boardman, Bragg's CEO.
  • Apple cider vinegar has been used for years by consumers as part of their health and wellness routines.
  • Beyond their famous Apple Cider Vinegar, Bragg's product family consists of a wide range of offerings including apple cider vinegar shots, olive oil, seasonings, salad dressings, beverages, supplements, and more.