Bank of Clarke County Changes Name, Branding
Retrieved on:
Tuesday, January 17, 2023
BERRYVILLE, Va., Jan. 17, 2023 /PRNewswire/ -- Bank of Clarke County, a northern Virginia-based community bank, announced today that it is changing its name to Bank of Clarke, as well as updating its logo and branding.
Key Points:
- BERRYVILLE, Va., Jan. 17, 2023 /PRNewswire/ -- Bank of Clarke County, a northern Virginia-based community bank, announced today that it is changing its name to Bank of Clarke, as well as updating its logo and branding.
- As the Bank expanded away from its original area of service in Clarke and Frederick Counties into Loudoun and Fauquier Counties and added loan production offices in Tyson's Corner and Frederick, MD, the decision was made to eliminate the word "County."
- The Bank also took this as an opportunity to change its logo and other branding to reflect this strategy; the previous logo had been in place since 1998.
- "A modern brand shows future customers what we already know – that Bank of Clarke is a contemporary bank with all the products and services that big banks offer.