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Hyundai Motor's 'The Bigger Crash' Brand Campaign Ads Win Silver Lions at Cannes Lions International Festival of Creativity

Retrieved on: 
Monday, June 27, 2022
Silver, Wind, Climate change, Cannes Lions International Festival of Creativity, Advertising, D, Hyundai Motor Company, Pacific typhoon season, 1st Battalion, 68th Armor Regiment, Crash, Silver Award, Creativity, Progress in Human Geography, Art Directors Club of New York, Photography, The Art, Billboard, Humanity, Graphite pencil, Multimedia, Film, Silver Lion

SEOUL, South Korea, June 27, 2022 /PRNewswire/ -- Hyundai Motor Company's global brand campaign, 'The Bigger Crash,' won the Silver Lions award at the Cannes Lions International Festival of Creativity 2022 in France, one of the most prestigious advertisement accolades in the world.

Key Points: 
  • SEOUL, South Korea, June 27, 2022 /PRNewswire/ -- Hyundai Motor Company's global brand campaign, 'The Bigger Crash,' won the Silver Lions award at the Cannes Lions International Festival of Creativity 2022 in France, one of the most prestigious advertisement accolades in the world.
  • The Bigger Crash outdoor billboard and print ad campaign features cars overturned by hurricanes that happened in the past several years around the world.
  • The campaign also stresses Hyundai Motor's commitment to taking an active role in tackling the issue for the benefit of future generations.
  • Prior to the Silver Lions awards at Cannes Lions, the campaign also received the Silver Award at Graphite Pencil in the Photography category at the Design and Art Direction (D&AD), Europe's leading advertising and design award.

Hyundai Motor's 'The Bigger Crash' Brand Campaign Ads Win Silver Lions at Cannes Lions International Festival of Creativity

Retrieved on: 
Monday, June 27, 2022
Silver, Wind, Climate change, Cannes Lions International Festival of Creativity, Advertising, D, Hyundai Motor Company, Pacific typhoon season, 1st Battalion, 68th Armor Regiment, Crash, Silver Award, Creativity, Progress in Human Geography, Art Directors Club of New York, Photography, The Art, Billboard, Humanity, Graphite pencil, Film, Silver Lion

SEOUL, South Korea, June 27, 2022 /PRNewswire/ -- Hyundai Motor Company's global brand campaign, 'The Bigger Crash,' won the Silver Lions award at the Cannes Lions International Festival of Creativity 2022 in France, one of the most prestigious advertisement accolades in the world.

Key Points: 
  • SEOUL, South Korea, June 27, 2022 /PRNewswire/ -- Hyundai Motor Company's global brand campaign, 'The Bigger Crash,' won the Silver Lions award at the Cannes Lions International Festival of Creativity 2022 in France, one of the most prestigious advertisement accolades in the world.
  • The Bigger Crash outdoor billboard and print ad campaign features cars overturned by hurricanes that happened in the past several years around the world.
  • Along with the Silver Lion awards in the Outdoor Billboard and Print advertising categories, 'The Bigger Crash' was also shortlisted in the Design category.
  • Prior to the Silver Lions awards at Cannes Lions, the campaign also received the Silver Award at Graphite Pencil in the Photography category at the Design and Art Direction (D&AD), Europe's leading advertising and design award.