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Wednesday, July 20, 2022

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Agreement Gives Spin Master Global Master Toy and Collectible Merchandising Rights to Sony Interactive Entertainment's PlayStation Brand and First Party Game Titles Including God of War, Horizon Zero Dawn, The Last of Us, UNCHARTED, and More

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Agreement Gives Spin Master Global Master Toy and Collectible Merchandising Rights to Sony Interactive Entertainment's PlayStation Brand and First Party Game Titles Including God of War, Horizon Zero Dawn, The Last of Us, UNCHARTED, and More
TORONTO, July 20, 2022 /PRNewswire/ - Spin Master Corp. (TSX: TOY) ( www.spinmaster.com ), a leading global children's entertainment company, announced today that it has entered into a global licensing agreement with Sony Interactive Entertainment (SIE).
The agreement was brokered by Sony Pictures Consumer Products, the division that manages global master toy deals for the PlayStation brand and its PlayStation Studios games in addition to working closely with Sony Interactive Entertainment to execute licensing programs in North America that tie into global PlayStation strategies.
"Both SIE's PlayStation and Spin Master share a common goal, to inspire and entertain consumers through the relentless pursuit of innovation," said Chris Beardall, Spin Master's President of Toys and Chief Commercial Officer.
Spin Master Corp. (TSX: TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games.