Calix Names Highline a ‘Giant of Marketing’ After ARPU Jumps 15 Percent in 6 Months Thanks to Personalized Services Offerings Built on SmartHome Managed Services
A Calix customer since 2007, Highline leverages the Calix broadband platform to power their “Ultimate Wi-Fi” experience to subscribers in Colorado, Georgia, Kansas, Michigan, Nebraska, and Texas.
- A Calix customer since 2007, Highline leverages the Calix broadband platform to power their “Ultimate Wi-Fi” experience to subscribers in Colorado, Georgia, Kansas, Michigan, Nebraska, and Texas.
- In 2023, the broadband service provider (BSP) launched personalized service offerings like “Gaming,” “Streaming,” and “Working Warrior,” built on SmartHome ™ managed services and in-depth insights from Calix Engagement Cloud .
- Six months after going to market with these personalized service offerings, Highline grew their average revenue per user (ARPU) by 15 percent.
- The immediate success of this approach is evident in their outstanding 15 percent increase in ARPU within the initial six months of launching personalized service offerings.