Notting Hill Carnival

DORITOS® Launches First International Brand Platform, 'For the Bold in Everyone'

Retrieved on: 
Tuesday, January 30, 2024
Goodby, Silverstein & Partners, Humour, British Academy Film Awards, Sips, Emphasis (typography), PepsiCo, Notting Hill Carnival, Tenderness, BAFTA, Partner, CCO, Female, Monster truck

NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Doritos is debuting the brand's first-ever unified international creative campaign and brand platform, 'For the Bold in Everyone', strategically redefining the meaning of "bold" and inspiring people to be triangles in a world of circles. A daring call to shatter stereotypes in unexpected and humorous ways, the witty new platform is inspired by the universal human truth that sometimes people hide parts of themselves to fit in. The brand wants to encourage people to rethink their personal biases and embrace their own edges and passions.

Key Points: 
  • NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Doritos is debuting the brand's first-ever unified international creative campaign and brand platform, 'For the Bold in Everyone', strategically redefining the meaning of "bold" and inspiring people to be triangles in a world of circles.
  • The brand wants to encourage people to rethink their personal biases and embrace their own edges and passions.
  • The commercials showcase how a single brand idea can be flexible, telling emotional and personal stories, as well as functional to support potential brand renovations or new product launches.
  • Globally, 'For the Bold in Everyone' is a key priority for the future of the brand.

Groupon Partners with Rising Social Media Star Shermann “Dilla” Thomas to Celebrate August’s National Black Business Month

Retrieved on: 
Monday, August 1, 2022
Other Travel, Destinations, Travel, Other Transport, Communications, Arts, Museums, Transport, Entertainment, Social Media, Office Products, Other Retail, Wine & Spirits, Tobacco, Specialty, Small Business, Convenience Store, Catalog, Food, Beverage, Cosmetics, Retail, Home Goods, Social Activism, Professional Services, Mobile Entertainment, Luxury, Discount, Variety, Department Stores, Illinois Department of Commerce and Economic Opportunity, Name, Rio Carnival, Small business, Human, History, Bud Billiken Parade and Picnic, Social media, Government, History of the United States, Collection, Commerce, Wabash, COVID-19, Multimedia, NASDAQ, CST, Black Allied Workers' Union, Black History Month, Notting Hill Carnival, Economic development, DuSable Museum of African American History, California African American Museum, Growth, Pilgrim Baptist Church, Sherman, Video game, Tourism, Public relations, Online shopping, Entertainment, TikTok, Groupon, Black

View the full release here: https://www.businesswire.com/news/home/20220801005476/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220801005476/en/
    Groupon is teaming up with rising social media star Shermann Dilla Thomas (@6figga_dilla on TikTok) to help consumers discover and patronize, Black-owned businesses in their hometown of Chicago and across the country during Augusts National Black Business Month.
  • As a result of the companys 2021 National Black Business Month campaign, these businesses saw a 23% increase in traffic impressions and an 8% increase in units sold.
  • Groupon will also honor Black Business Month globally for the first time this year by sponsoring Londons Notting Hill Carnival August 27-29.
  • An Event Offering Tools to Help You Engage, Support and Celebrate During Black Business Month and Beyond."