Quaker® Launches First-Ever Global Brand Platform, You've Got This, With Debut Commercial Film from BAFTA Award-Winning Director Charlotte Wells
NEW YORK, Feb. 20, 2024 /PRNewswire/ -- Quaker®, the trusted brand that has been a cornerstone of good mornings around the world for almost 150 years, is unveiling its first-ever global platform titled 'You've Got This,' celebrating everyday people who awaken the potential in others. Quaker is fueling the unsung heroes who give us the strength and nourishment we need to take on the days that matter most. The campaign marks a reset for the brand that will be brought to life through a range of initiatives championing everyday heroes, including a visually captivating television commercial directed by BAFTA award-winning director Charlotte Wells.
- The campaign marks a reset for the brand that will be brought to life through a range of initiatives championing everyday heroes, including a visually captivating television commercial directed by BAFTA award-winning director Charlotte Wells.
- "As a brand with a storied history of nourishing potential in others, we are thrilled to partner with Charlotte Wells to celebrate the unsung heroes who inspire greatness in all of us."
- In the acclaimed filmmaker's first commercial film, Charlotte Wells beautifully captures the spirit of this campaign.
- The emotionally compelling short film follows a father and son as they navigate life's stages together, from childhood to adulthood.