BIG 12 CONFERENCE TAPS INDEPENDENT CREATIVE AGENCY TRANSLATION AS NEW CREATIVE PARTNER
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Monday, October 17, 2022
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BROOKLYN, N.Y., Oct. 17, 2022 /PRNewswire/ -- Today, the Big 12 Conference has announced its partnership with independent creative agency, Translation, to contemporize the brand and scale its national relevance to appeal to a younger, more diverse audience. As its lead agency, Translation will work with longstanding Big 12 partner LDWW to develop the Conference's brand narrative moving forward.
Key Points:
- BROOKLYN, N.Y., Oct. 17, 2022 /PRNewswire/ -- Today, the Big 12 Conference has announced its partnership with independent creative agency, Translation, to contemporize the brand and scale its national relevance to appeal to a younger, more diverse audience.
- As its lead agency, Translation will work with longstanding Big 12 partner LDWW to develop the Conference's brand narrative moving forward.
- "We're looking forward to bringing the Big 12 brand to untapped audiences, creating a new standard for how a sports conference shows up."
- Translation is an independent creative agency built to help ambitious brands harness the power of culture to solve their biggest challenges.