Capitanes de Ciudad de México

Unitea Expands Engage-to-Earn Capabilities, Launches Partnership with P&G and Amrak Solutions to Support Capitanes del Futuro Program

Retrieved on: 
Thursday, December 15, 2022
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MIAMI, Dec. 15, 2022 /PRNewswire/ -- Unitea, a leading engage-to-earn social platform, has adapted its gamified rewards technology to power the learning arm of Capitanes del Futuro, a P&G program that harnesses the passion for soccer to prepare the next generation of Hispanic leaders. Unitea offers a powerful platform for fan engagement, leveraging sophisticated Web3 technology to help communities interact and grow in a more authentic way.

Key Points: 
  • P&G commissioned Unitea via Amrak Solutions agency to build a web portal which includes gamified learning tools and more resources for students.
  • The Capitanes Del Futuro platform mirrors Unitea's core product, which offers an in-app economy that allows users to earn digital tokens for their engagement.
  • The Capitanes del Futuro program is the latest extension of P&G's longstanding commitment to furthering the progress of Hispanic communities.
  • Beyond Capitanes del Futuro, P&G continues to invest in programs that support education, including its long-standing support of the Hispanic Scholarship Fund, the Always School Program and more.