Serengeti Asset Management and Life Capital Partners Sign with Half of the Clubs in the Brazilian Championship to Purchase a 20% Interest in their Media and Commercial Rights
Under the agreements, the investor group will purchase a 20% stake in the media and commercial rights of the participating teams for fifty (50) years, starting in 2025.
- Under the agreements, the investor group will purchase a 20% stake in the media and commercial rights of the participating teams for fifty (50) years, starting in 2025.
- The agreements have attracted significant interest from across the Brazilian football landscape because it offers a balanced distribution of revenues amongst the clubs."
- Under the RPAs, the media and commercial rights will be professionally managed to maximize their value for the participating clubs and all stakeholders.
- The consolidation and strategic promotion of the collective media and commercial rights should lead to a substantial increase in the value of our participating clubs.