AnyRoad

WEKA Appoints Iris Hermelin As Its First Chief People & Culture Officer

Retrieved on: 
Monday, August 7, 2023
WEKA, Anthropology, University, Face, Culture, Hermelin, University of Haifa, AnyRoad, Organizational culture, Toyota, Lyft, Organization, Acquisition, Acqui-hiring, Growth, AI, Management, San Francisco Bay Area

CAMPBELL, Calif., Aug. 7, 2023 /PRNewswire/ -- WekaIO ( WEKA ), the data platform provider for performance-intensive workloads, announced today that Iris Hermelin was named the company's first Chief People & Culture Officer.

Key Points: 
  • CAMPBELL, Calif., Aug. 7, 2023 /PRNewswire/ -- WekaIO ( WEKA ), the data platform provider for performance-intensive workloads, announced today that Iris Hermelin was named the company's first Chief People & Culture Officer.
  • Reporting to WEKA cofounder and CEO Liran Zvibel, Hermelin will be responsible for the company's global human resources organization, recruiting and talent development, and shaping its culture and employee experience.
  • "As WEKA continues to scale rapidly in the face of record growth and impressive customer demand, investing in our people and culture is a top priority," said Zvibel.
  • Hermelin brings over two decades of experience in human resources and recruiting to WEKA, working with public and privately held growth-stage companies.

Leading Experiential Marketing Platform, AnyRoad, Announces Pinpoint: New Natural Language Processing and Generative AI Feedback Assistant

Retrieved on: 
Wednesday, July 12, 2023
Generative, Perception, Synthetic media, Natural language processing, AnyRoad, ROI, SAN, Marketing, NLP, Natural language, Feedback, Customer service, Online shopping, Sales, Pinpoint

Powered by Natural Language Processing (NLP) and Generative AI, AnyRoad's new Pinpoint feature helps brands analyze consumer feedback, uncover trends, and adapt their brand experiences faster than ever before.

Key Points: 
  • Powered by Natural Language Processing (NLP) and Generative AI, AnyRoad's new Pinpoint feature helps brands analyze consumer feedback, uncover trends, and adapt their brand experiences faster than ever before.
  • AnyRoad is the only experiential marketing solution that allows you to automatically collect, analyze, and take action on consumer feedback.
  • The new, NLP-infused Pinpoint feature provides feedback analysis that helps brands get to the "why" more quickly and allows them to prioritize and take action on large amounts of consumer feedback.
  • The state-of-the-art AI engine understands and interprets text feedback within seconds, allowing AnyRoad customers to proactively make improvements, rather than spending time analyzing data.

AnyRoad Customers Experience Deepening Relationships as In Person Experiences Return

Retrieved on: 
Wednesday, February 1, 2023
Edrington, GDPR, Tourism, ROI, Diageo, AnyRoad, Entrepreneurship, Absolut Vodka, Marketing, SAN, Sundance, Book, Fullview Garden, Tasting room, Retail, Campari

SAN FRANCISCO, Feb. 1, 2023 /PRNewswire/ -- AnyRoad, the leading platform for data-driven experiential marketing, today announced a strong finish to 2022 fueled by ongoing expansion in the European market, platform enhancements that help customers streamline and scale their experiential programs with a flexible, configurable platform and new brands signed, including Westfield, Preservation Distillery and Heaven's Door. The company's momentum was on the heels of AnyRoad's debut as a High Performer on the G2 Winter 2023 Grid Report.

Key Points: 
  • The company's momentum was on the heels of AnyRoad's debut as a High Performer on the G2 Winter 2023 Grid Report .
  • Some of the new customers signed in 2022 will take advantage of the full breadth of the AnyRoad platform (including tours, ticketing, events, and activations).
  • With this feature, brands can more effectively understand the guest's journey and attribute additional revenue to experiences.
  • ROI Analysis enables brands to quantify the revenue impact of experiences post-visit with powerful analytics and actionable insights around post-event purchase behavior.