2011 Wonderful Pistachios 400

Wonderful® Pistachios Calls Upon the Universe, a World Champion Eater, and TikTok Creators to "Get Crackin'"

Retrieved on: 
Tuesday, February 21, 2023

LOS ANGELES, Feb. 21, 2023 /PRNewswire/ -- The iconic "Get Crackin'" campaign that helped Wonderful® Pistachios become a household name is back! America's #1 Nut®, Wonderful Pistachios, will feature nostalgic talent alongside some of the latest trends to relaunch Get Crackin' and celebrate the unique ways people enjoy cracking open and eating pistachios. The campaign brings irreverent humor in a new series of commercials, will set world records at the "Wonderful Pistachios Get Crackin' Eating Championship" and encourages TikTok users to #GetCrackin.

Key Points: 
  • The campaign brings irreverent humor in a new series of commercials, will set world records at the "Wonderful Pistachios Get Crackin' Eating Championship" and encourages TikTok users to #GetCrackin.
  • Wonderful Pistachios has teamed up with Major League Eating to host the "Wonderful Pistachios Get Crackin' Eating Championship" on World Pistachio Day, February 26, 2023.
  • Wonderful Pistachios is also extending the campaign to TikTok , partnering with talented creators to show how they uniquely Get Crackin'.
  • TikTok users applied a custom branded effect to share fun videos of how they creatively cracked open Wonderful Pistachios.