Associated tags: AppLovin, Automation, SAN, Adjustment, Mobile phone, Video game, Advertising, Online shopping, IOS, CTV, Travel, Fintech
Locations: NORTH AMERICA, INDIA, EUROPE, CALIFORNIA, UAE, BRAZIL, INDONESIA, US
Retrieved on:
Wednesday, April 17, 2024
SAN FRANCISCO, April 17, 2024 /PRNewswire/ -- Today, leading measurement and analytics company Adjust unveiled InSight, a machine learning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust's InSight, marketers can now benefit from incrementality analysis to measure the impact that particular marketing actions, such as budget increases, have on ROI. This enables marketers to easily analyze these marketing activities against target KPIs – discerning if they provide incremental lift, cannibalize organics or have no effect – to make ROI positive decisions.
Key Points:
- With InSight – Adjust's first recommendation-driven solution – marketers can leverage:
Synthetic control groups that eliminate data variables and leave the heavy lifting to Adjust.
- Adjust's powerful incrementality solution has been in the early access phase, carefully tested and refined with the help of existing customers.
- "With their machine learning models doing the heavy lifting and analyzing our historical aggregated data, insightful outcomes and advanced incrementality metrics are available at the push of a button."
- To learn more about incrementality analysis and how to take the guesswork out of marketing measurement, download The mobile marketer's essential guide to Incrementality Analysis .
Arcade,
Crossplay,
Growth,
SAN,
ATT,
Perception,
MAU,
AI,
Yoy,
Content,
Data,
CTV,
AppLovin,
Video game SAN FRANCISCO, March 18, 2024 /PRNewswire/ -- Leading measurement and analytics company Adjust today released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals and provides a window into a new framework – from leveraging AI to embracing CTV – to reach success and scale.
Key Points:
- "The perception that mobile gaming is stagnating due, in part, to a crowded market overlooks one positive by-product of this competition: growth," said Daniel Tchernahovsky, VP of Global Business Development, AppLovin.
- The route to scalable mobile gaming growth has shifted and requires embracing changes in audience expectations, technological developments and measurement complexity.
- Adjust and AppLovin's report also explores how generative AI can be utilized to streamline campaigns and how CTV is becoming a performance channel for growth.
- And with cross-play and cross-device becoming increasingly crucial in 2024, marketers can learn more about expanding mobile gaming apps to PC and console with Adjust's new PC and Console Guide .
Connected,
ROI,
PC,
Appetite,
Smart TV,
SAN,
Take-Two Interactive,
Acquisition,
Google Play Games,
Google Play,
LTV,
Marketing,
Android,
Android SDK,
Video game SAN FRANCISCO, March 12, 2024 /PRNewswire/ -- Leading measurement and analytics company Adjust today announced a first-of-its-kind integration with Google Play Games on PC, marking a significant milestone in empowering gaming app developers, marketers and studios to seamlessly distribute and measure their marketing campaigns across a diverse range of platforms. Adjust is enhancing PC | console measurement with the addition of Google's Play Install Referrer API to directly attribute installs to PC campaigns. This integration helps app developers understand which channels deliver the most users to their apps from the Google Play store.
Key Points:
- Adjust is enhancing PC | console measurement with the addition of Google's Play Install Referrer API to directly attribute installs to PC campaigns.
- This integration helps app developers understand which channels deliver the most users to their apps from the Google Play store.
- Google Play Games on PC enables Android game developers to publish their Android apps on the desktop web, providing immersive and seamless crossplay.
- The direct integration of the Play Install Referrer API for Google Play Games on PC with Adjust unlocks numerous growth opportunities for gaming app developers, marketers and studios, offering seamless gaming across platforms and effective cross-platform measurement to drive ROI.
Retrieved on:
Tuesday, February 20, 2024
Acquisition,
SAN,
AI,
UX,
Marketing,
Growth,
ATT,
AppLovin,
Mobile,
Human,
PC,
Communication,
Data,
CTV,
Fintech,
International business,
Mobile phone SAN FRANCISCO, Feb. 20, 2024 /PRNewswire/ -- Leading measurement and analytics company Adjust, today released its annual Mobile App Trends Report with global app data along with expert tips from AppLovin, on trends and patterns – namely personalization powered by AI – driving the evolution of the industry. The report finds that despite the downward trend throughout 2022, app installs grew 4% globally in 2023, demonstrating mobile's ability to deliver significant returns is as strong as ever and full of untapped opportunities.
Key Points:
- "Successful mobile app marketing and campaign optimization doesn't require a crystal ball," said Simon "Bobby" Dussart, CEO of Adjust.
- The gaming hybrid casual genre has demonstrated that strategically incorporating personalization into a game's UX can dramatically boost retention rates and revenue.
- In-app revenue for fintech apps surged 118% year-over-year, and app installs and sessions grew an impressive 42% and 24%, respectively.
- Mcommerce is soaring with shopping app installs growing by 56% and overall global e-commerce app installs up to 43% in 2023.
Retrieved on:
Tuesday, November 21, 2023
ID,
Acquisition,
SAN,
Diving,
SKAN,
Partnership,
Mobile,
Growth,
IOS,
Fine chemical,
Adjustment SAN FRANCISCO, Nov. 21, 2023 /PRNewswire/ -- Leading measurement and analytics company Adjust, in partnership with TikTok, today released Mastering SKAN 4: The essentials for iOS success to arm mobile marketers with the knowledge to scale SKAdNetwork (SKAN) campaigns on iOS. From beta tests of 37 apps across the US, UK and Japan, TikTok found that SKAN 4's elongated 35-day attribution window – in contrast to SKAN 3's 1-3 day window – has led to a higher volume of recorded conversions, facilitating a more comprehensive and precise evaluation of campaign effectiveness. When considering all additional conversion values and their impact on performance results, TikTok saw an overall improvement of 37% in cost per acquisition and a remarkable 220% improvement in conversion rates.
Key Points:
- When considering all additional conversion values and their impact on performance results, TikTok saw an overall improvement of 37% in cost per acquisition and a remarkable 220% improvement in conversion rates.
- It also reveals how TikTok and Adjust support SKAN 4 functionality and explores:
SKAN 4's major features and how they work on a technical level.
- Most importantly, marketers can run SKAN 3 and SKAN 4 simultaneously and don't need to do anything to actively start receiving SKAN 4 postbacks.
- Adjust and TikTok detail key steps to build a SKAN 4 strategy to start leveraging its features for more granular measurement and growth.
Retrieved on:
Tuesday, November 21, 2023
ID,
Acquisition,
SAN,
Diving,
SKAN,
Partnership,
Mobile,
Growth,
IOS,
Fine chemical,
Adjustment SAN FRANCISCO, Nov. 21, 2023 /PRNewswire/ -- Leading measurement and analytics company Adjust, in partnership with TikTok, today released Mastering SKAN 4: The essentials for iOS success to arm mobile marketers with the knowledge to scale SKAdNetwork (SKAN) campaigns on iOS. From beta tests of 37 apps across the US, UK and Japan, TikTok found that SKAN 4's elongated 35-day attribution window – in contrast to SKAN 3's 1-3 day window – has led to a higher volume of recorded conversions, facilitating a more comprehensive and precise evaluation of campaign effectiveness. When considering all additional conversion values and their impact on performance results, TikTok saw an overall improvement of 37% in cost per acquisition and a remarkable 220% improvement in conversion rates.
Key Points:
- When considering all additional conversion values and their impact on performance results, TikTok saw an overall improvement of 37% in cost per acquisition and a remarkable 220% improvement in conversion rates.
- It also reveals how TikTok and Adjust support SKAN 4 functionality and explores:
SKAN 4's major features and how they work on a technical level.
- Most importantly, marketers can run SKAN 3 and SKAN 4 simultaneously and don't need to do anything to actively start receiving SKAN 4 postbacks.
- Adjust and TikTok detail key steps to build a SKAN 4 strategy to start leveraging its features for more granular measurement and growth.
Retrieved on:
Wednesday, September 27, 2023
Association of Christian Universities and Colleges in Asia,
Travel,
Adjustment,
RPG,
Mobile,
Marketing,
LTV,
UA,
Acquisition,
SAN,
Sport,
Growth,
Video game,
Mobile phone SAN FRANCISCO, Sept. 27, 2023 /PRNewswire/ -- Leading measurement and analytics company Adjust today reintroduced its annual Mobile App Growth Report, which unveils its new Growth Score metric and provides in-depth analysis into app performance around the globe. The report uncovers insights on the most mature markets, as well as emerging markets that could be a source of untapped user acquisition (UA) growth. Adjust's data finds the Asia-Pacific (APAC) region offering the most immediate value for mobile marketers, with India being one of the best countries to launch a mobile gaming UA campaign in the world.
Key Points:
- The report uncovers insights on the most mature markets, as well as emerging markets that could be a source of untapped user acquisition (UA) growth.
- Understanding which app verticals and regions have the highest growth potential is essential when scaling campaigns.
- Key highlights include:
APAC leads in regional mobile app growth, with a Growth Score of 43.3.
- The Mobile App Growth Report, available for download here , also features growth maps and leaderboards, serving as a fun, easy and exciting new way of looking at mobile growth data.
Retrieved on:
Wednesday, September 27, 2023
Association of Christian Universities and Colleges in Asia,
Travel,
Adjustment,
RPG,
Mobile,
Marketing,
LTV,
UA,
Acquisition,
SAN,
Sport,
Growth,
Video game,
Mobile phone SAN FRANCISCO, Sept. 27, 2023 /PRNewswire/ -- Leading measurement and analytics company Adjust today reintroduced its annual Mobile App Growth Report, which unveils its new Growth Score metric and provides in-depth analysis into app performance around the globe. The report uncovers insights on the most mature markets, as well as emerging markets that could be a source of untapped user acquisition (UA) growth. Adjust's data finds the Asia-Pacific (APAC) region offering the most immediate value for mobile marketers, with India being one of the best countries to launch a mobile gaming UA campaign in the world.
Key Points:
- "Adjust's Growth Score tells marketers and developers where they can grow.
- Adjust's Growth Score is designed to determine the performance and potential of apps and app marketing across a wide variety of regions, countries and markets.
- Key highlights include:
APAC leads in regional mobile app growth, with a Growth Score of 43.3.
- The Mobile App Growth Report, available for download here , also features growth maps and leaderboards, serving as a fun, easy and exciting new way of looking at mobile growth data.
Smart TV,
Fintech,
Advertising,
Travel,
Food,
Connected,
CTV,
OTT,
Exercise,
Privacy,
Puzzle,
IOS,
Acquisition,
Data,
SAN,
IPad Air 2,
Growth,
ATT,
LINK,
Video game,
Mobile phone,
Online shopping,
Adjustment SAN FRANCISCO, July 27, 2023 /PRNewswire/ -- Today, leading measurement and analytics suite Adjust and mobile data analytics provider data.ai released a new report with mobile app trends and critical benchmarks for performance analytics in Japan. The first quarter of 2023 witnessed a surge in downloads, user engagement and consumer spending. Japanese app users spent $4.65 billion across all verticals — a remarkable 13% increase from the previous quarter — in Q1 and are expected to exceed $17.7 billion in spend this year. Mobile App Trends 2023: Japan edition also highlights a 7% growth in Japanese mobile installs compared to the Q4 2022 average, accompanied by a steady 9% year-over-year climb in sessions.
Key Points:
- The first quarter of 2023 witnessed a surge in downloads, user engagement and consumer spending.
- Mobile App Trends 2023 : Japan edition also highlights a 7% growth in Japanese mobile installs compared to the Q4 2022 average, accompanied by a steady 9% year-over-year climb in sessions.
- "With one of the highest adoption rates in the world and continually increasing spend across verticals, the opportunity for mobile marketers and developers in the Japanese mobile app market is enormous," said Naoki Sassa, General Manager of Japan, Adjust.
- For additional details and to download the Japan Mobile App Trends 2023 report, visit LINK .
Smart TV,
Fintech,
Advertising,
Travel,
Food,
Connected,
CTV,
OTT,
Exercise,
Privacy,
Puzzle,
IOS,
Acquisition,
Data,
SAN,
IPad Air 2,
Growth,
ATT,
LINK,
Video game,
Mobile phone,
Online shopping,
Adjustment SAN FRANCISCO, July 27, 2023 /PRNewswire/ -- Today, leading measurement and analytics suite Adjust and mobile data analytics provider data.ai released a new report with mobile app trends and critical benchmarks for performance analytics in Japan. The first quarter of 2023 witnessed a surge in downloads, user engagement and consumer spending. Japanese app users spent $4.65 billion across all verticals — a remarkable 13% increase from the previous quarter — in Q1 and are expected to exceed $17.7 billion in spend this year. Mobile App Trends 2023: Japan edition also highlights a 7% growth in Japanese mobile installs compared to the Q4 2022 average, accompanied by a steady 9% year-over-year climb in sessions.
Key Points:
- The first quarter of 2023 witnessed a surge in downloads, user engagement and consumer spending.
- Mobile App Trends 2023 : Japan edition also highlights a 7% growth in Japanese mobile installs compared to the Q4 2022 average, accompanied by a steady 9% year-over-year climb in sessions.
- "With one of the highest adoption rates in the world and continually increasing spend across verticals, the opportunity for mobile marketers and developers in the Japanese mobile app market is enormous," said Naoki Sassa, General Manager of Japan, Adjust.
- For additional details and to download the Japan Mobile App Trends 2023 report, visit LINK .
