Associated tags: Drink, Farmer, Taste, Restaurant, Tractor, Food, Organic certification
Locations: TENNESSEE, CALIFORNIA, PATAGONIA, MALIBU, COLORADO, NEW YORK
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Growth DENVER, April 26, 2024 /PRNewswire/ -- Tractor Beverage Company, one of North America's fastest-growing beverage brands and the first and only Certified Organic, non-GMO beverage company devoted to the food service industry, was named the winner of a Gold Stevie® Award in the Products in the Area of Sustainability & Climate Protection Status in The 22nd Annual American Business Awards® today.
Key Points:
- Developed in partnership with sustainability research company HowGood , the Organic Impact Tracker quantifies the benefit of sourcing organic ingredients versus their conventional counterparts.
- The Organic Impact Tracker uses five key metrics to show how a single beverage can change the world: synthetic pesticides avoided, organic land supported, carbon emissions avoided, water saved, and improved soil health.
- "Winning the Gold Stevie Award in Sustainability & Climate Protection feels like a high-five from the planet," said Tractor Beverage CEO Kevin Sherman.
- The ABA judges lauded Tractor Beverage Company for leading the industry in sustainability with its Organic Impact Tracker and partnership with HowGood.
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Agriculture DENVER, April 22, 2024 /PRNewswire/ -- Tractor Beverage Company, one of North America's fastest-growing beverage brands and the first and only Certified Organic, non-GMO beverage company devoted to the food service industry, unveils its new Organic Impact Tracker Calculator today. This interactive tool, an extension of the company's Organic Impact Tracker, provides users with insights into the environmental benefits of choosing Tractor's organically sourced beverages instead of those formulated with conventional ingredients.
Key Points:
- DENVER, April 22, 2024 /PRNewswire/ -- Tractor Beverage Company , one of North America's fastest-growing beverage brands and the first and only Certified Organic, non-GMO beverage company devoted to the food service industry, unveils its new Organic Impact Tracker Calculator today.
- "Today, as we celebrate Earth Day, we urge all stakeholders to advocate for true environmental accountability," emphasized Tractor CEO Kevin Sherman.
- Through the Organic Impact Calculator, our pouring partners and their customers can share their progress to raise awareness and accelerate the transition to organic and regenerative food systems."
- The Organic Impact Tracker, developed in partnership with sustainability research company HowGood , monitors five crucial metrics: synthetic pesticides avoided, organic land supported, gallons of water saved, carbon emissions avoided, and improved soil health.
DENVER, April 2, 2024 /PRNewswire/ -- Tractor Beverage Company, a leading player in the North American beverage industry and the pioneer in Certified Organic, Non-GMO beverages exclusively catering to the food service sector, is proud to announce its collaboration with 1% for the Planet. This partnership marks a significant step towards fostering sustainability, as Tractor commits to donating 1% of its annual sales—not just profits—to bolster the efforts of environmental organizations dedicated to safeguarding and enriching the planet.
Key Points:
- This commitment stems from Tractor Beverage Company's deep-rooted belief in sustainability and responsible business practices.
- "As we forge this exciting partnership with 1% for the Planet, Tractor Beverage Company reaffirms its commitment to stewarding the environment," said Kevin Sherman, CEO of Tractor Beverage Company.
- "We're thrilled to welcome Tractor Beverage Company as a member of our global community of changemakers," says 1% for the Planet CEO Kate Williams.
- Tractor Beverage Company's alliance with 1% for the Planet marks a pivotal chapter in its ongoing commitment to ecological conservation and sustainability.
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Wednesday, March 20, 2024
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Heavy equipment This groundbreaking philanthropic initiative spearheaded alongside Tractor Beverage Company founders, Griffin Barkley and Justin Schneir, is dedicated to empowering farmers to break free from conventional practices and embrace organic and regenerative farming methods.
Key Points:
- This groundbreaking philanthropic initiative spearheaded alongside Tractor Beverage Company founders, Griffin Barkley and Justin Schneir, is dedicated to empowering farmers to break free from conventional practices and embrace organic and regenerative farming methods.
- Simultaneously, Tractor Beverage Company proudly welcomes Duke Stump as its new Chief Brand Officer.
- "We're embarking on an exhilarating journey with Justin and Duke at the helm," said Kevin Sherman, CEO of Tractor Beverage Company.
- This announcement marks a pivotal moment for Tractor Beverage Company as it reaffirms its commitment to innovation, sustainability, and community impact.
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Tuesday, December 5, 2023
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Film industry HAYDEN, Idaho, Dec. 5, 2023 /PRNewswire/ -- Tractor Beverage Company, the exclusive producer of the world's only certified organic, non-GMO food service beverages, is proud to announce its achievement of two prestigious BevNET "Best of 2023" awards. The company garnered accolades for Best Marketing Campaign and Rising Star at BevNET Live 2023, held this week in Santa Monica, California.
Key Points:
- HAYDEN, Idaho, Dec. 5, 2023 /PRNewswire/ -- Tractor Beverage Company , the exclusive producer of the world's only certified organic, non-GMO food service beverages, is proud to announce its achievement of two prestigious BevNET "Best of 2023" awards.
- The company garnered accolades for Best Marketing Campaign and Rising Star at BevNET Live 2023, held this week in Santa Monica, California.
- "The recognition of these Best of 2023 awards serves as additional affirmation that Tractor has permanently transformed the foodservice beverage industry, introducing clean choices and making organic options more accessible.
- Tractor Beverage Company's first-ever ad campaign, " Escape the Ordinary ," was honored as the sole winner of this Best of 2023 award.
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Tuesday, December 5, 2023
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Tractor HAYDEN, Ohio, Dec. 5, 2023 /PRNewswire/ -- On this World Soil Day, Tractor Beverage Company announced that it has eliminated 78.2 tons of synthetic pesticides from the global food system since 2020.
Key Points:
- HAYDEN, Ohio, Dec. 5, 2023 /PRNewswire/ -- On this World Soil Day, Tractor Beverage Company announced that it has eliminated 78.2 tons of synthetic pesticides from the global food system since 2020.
- To celebrate this environmental accomplishment and to meet fans' demands, recording artist Valerie June today released her full rendition of Duran Duran's hit "Ordinary World."
- World Soil Day , observed annually on December 5th, serves as a platform to underscore the vital role healthy soil plays in sustainable resource management.
- Tractor Beverage Company has taken this commitment a step further by not only acknowledging the importance of soil health but also actively contributing to its improvement.
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Thursday, November 2, 2023
HAYDEN, Idaho, Nov. 2, 2023 /PRNewswire/ -- Tractor Beverage Company proudly announces its recent certification as a Great Place To Work®, a prestigious award based entirely on what current employees say about their experience working at Tractor Beverage Company.
Key Points:
- HAYDEN, Idaho, Nov. 2, 2023 /PRNewswire/ -- Tractor Beverage Company proudly announces its recent certification as a Great Place To Work®, a prestigious award based entirely on what current employees say about their experience working at Tractor Beverage Company.
- "Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience," says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work.
- "By successfully earning this recognition, it is evident that Tractor Beverage Company stands out as one of the top companies to work for, providing a great workplace environment for its employees."
- According to Great Place To Work research , job seekers are 4.5 times more likely to find a great boss at a Certified great workplace.
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Tuesday, October 31, 2023
BOSTON, Oct. 31, 2023 /PRNewswire-PRWeb/ -- Tractor Beverage Company, one of North America's fastest-growing beverage brands and the first and only Certified Organic, Non-GMO beverage company dedicated to food service, has appointed CBC as its public relations agency of record.
Key Points:
- Fast Growing Organic Beverage Company Taps CBC's Expertise in Beverage, Agriculture and Purpose-Driven Brands
BOSTON, Oct. 31, 2023 /PRNewswire-PRWeb/ -- Tractor Beverage Company , one of North America's fastest-growing beverage brands and the first and only Certified Organic, Non-GMO beverage company dedicated to food service, has appointed CBC as its public relations agency of record.
- Recently honored as Agency of the Year by the American Business Association, CBC is known for its unique data-driven approach that ties earned media to business outcomes.
- "CBC's proven track record in orchestrating compelling narratives, paired with their expertise in delivering tangible results, makes them our ideal partner," said Kevin Sherman, CEO of Tractor Beverage Company.
- CBC will provide comprehensive public relations services to Tractor, spotlighting the unique advantages of choosing Tractor's organic beverages.
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Thursday, October 26, 2023
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Management HAYDEN, Idaho, Oct. 26, 2023 /PRNewswire/ -- Tractor Beverage Company, exclusive creator of the world's only certified organic, non-GMO food service beverages, announced today the appointment of Julie Nelson to its executive team. Julie's career, marked by her recent role as Chief Operating Officer at AppHarvest, further solidifies Tractor Beverage Company's commitment to making organically-crafted, sustainably sourced beverages accessible to everyone, regardless of their dining preferences.
Key Points:
- HAYDEN, Idaho, Oct. 26, 2023 /PRNewswire/ -- Tractor Beverage Company , exclusive creator of the world's only certified organic, non-GMO food service beverages, announced today the appointment of Julie Nelson to its executive team.
- Julie brings over 25 years of experience in supply chain and operations, product commercialization, frontline sales and sales strategy.
- Prior to this, Julie helped consumer and industrial organizations navigate supply chain challenges during COVID-19 as an Associate Partner at McKinsey & Company.
- "Julie's reputation as a seasoned leader with a proven track record of success is what captured our attention," said Kevin Sherman, CEO of Tractor Beverage Company.
"We are grateful to play a part in the important work that Feed the Children is doing to ensure that vital assistance reaches those who need it most," expressed Kevin Sherman, CEO of Tractor Beverage Company.
Key Points:
- "We are grateful to play a part in the important work that Feed the Children is doing to ensure that vital assistance reaches those who need it most," expressed Kevin Sherman, CEO of Tractor Beverage Company.
- "Our collaboration with Feed the Children and Christian Appalachian Project underscores the collective effort to provide organic and nutrient-dense beverages to those in need.
- Feed the Children and Christian Appalachian Project share a common commitment to making a meaningful impact on the lives of those they serve.
- "Feed the Children is truly humbled by Tractor Beverage Company's generosity and support of our mission," said Travis Arnold, president and CEO, Feed the Children.
