Kansas City Royals Launch 'Crown Vision AR' from ARound to Enhance Gameday Fun for the 2023 Season
Retrieved on:
Thursday, March 30, 2023
NEW YORK and KANSAS CITY, Mo., March 30, 2023 /PRNewswire/ -- ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – and part of the Stagwell (NASDAQ: STGW) Marketing Cloud – has expanded its professional sports partnerships to include the Kansas City Royals for the 2023 baseball season. Launching in Kauffman Stadium today, "Crown Vision AR" provides the venue's 38,000 fans with a shared AR experience that includes interactive follow-along features after base hits and plays, contests, fan loyalty features, and brand sponsorships custom to the Royals.
Key Points:
- ARound Builds on Experiences with the Minnesota Twins and Los Angeles Rams, with Opening Day Launch at Kauffman Stadium.
- With the Royals, we're bringing even more interactive and collaborative gameday features to their fingertips," said ARound Founder and CEO Josh Beatty.
- Team IP and Sponsor Content: Characters in Royals jerseys, background signage and other brand activations keep the team and sponsors top-of-mind for fans.
- Additional opportunities for fan activations and sponsor integration include Royals promotional tie-ins, virtual rewards, and a prize launcher featuring a giant Pasquatch.