TriNet Unveils New Identity that Underscores Position as the Ideal Platform for Small and Medium-Size Businesses
Retrieved on:
Monday, April 3, 2023
DUBLIN, Calif., April 3, 2023 /PRNewswire/ -- TriNet (NYSE: TNET), a leading provider of comprehensive human resources solutions for small and medium-size businesses (SMBs), today announced the unveiling of its new identity that reflects its expanded business strategy which includes its human resources information system (HRIS), Enrich™ product line and R&D tax credit services. TriNet's new identity underscores its commitment to the growth and innovation of SMBs and the people behind them. In addition to the updated look and feel, TriNet is launching an extensive advertising campaign, People Matter, featuring the signature camera work of world-renowned photographer Annie Leibovitz, as well as other prominent and distinguished artists.
Key Points:
- TriNet's new identity underscores its commitment to the growth and innovation of SMBs and the people behind them.
- "Not only are we unveiling a new identity today, we are also celebrating that TriNet is the ideal platform for all small and medium-size businesses," said Burton M. Goldfield , TriNet President and Chief Executive Officer.
- "TriNet solves complex problems for our more than 22,000 incredible customers across the United States, in a very dynamic marketplace where velocity matters.
- TriNet's new and evolved identity was designed by global branding agency Siegel+Gale , and is a modern update to its logo, colors, font and wingmark.