Zaxby's Trolls Entire City of Philadelphia in Campaign Starring Dolph Lundgren for New Fried Chicken Philly Sandwich
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Wednesday, October 11, 2023
ATHENS, Ga., Oct. 11, 2023 /PRNewswire/ -- Saucy Southern chicken restaurant Zaxby's® is putting its own spin on an all-time classic: the Philly cheesesteak. For their Philly, Zaxby's is ditching the beef and instead featuring Zaxby's signature fried or grilled chicken, savory garlic aioli, and a combination of melted American cheese, grilled peppers and onions served on a toasted hoagie roll.
Key Points:
- "Philadelphia and I have a decades long history," said Dolph Lundgren, star of the new advertisements.
- After all, the mere existence of the saucy new Fried Chicken Philly is fuel for some spirited debate about the reign of the Philly cheesesteak.
- Undeterred, Zaxby's has brought the Fried Chicken Philly to the City of Brotherly Love via a series of boastful billboards, only in Philadelphia.
- "This sandwich and campaign poses a provocative question: could we as Zaxby's take an iconic sandwich and make it better?"