Edgardo M. Reyes

PepsiCo among Leading Brands Confronting Economic Headwinds with Customer Loyalty Innovations

Retrieved on: 
Tuesday, May 16, 2023
Marketing, Communications, Technology, Artificial Intelligence, Software, Loyalty marketing, CPG, JOY, Tax, Reyes, PepsiCo, Organization, Edgardo M. Reyes, Fortune 500, SKU, Artificial intelligence, Behavior, Cryptocurrency, Online shopping

In an economic downturn, customer loyalty programs are critical to ensure CPG companies can retain and grow their wallet share.

Key Points: 
  • In an economic downturn, customer loyalty programs are critical to ensure CPG companies can retain and grow their wallet share.
  • “PepsiCo is leading the CPG industry with innovations in customer loyalty programs and analytics,” said Edgar Reyes, director, PepsiCo.
  • PepsiCo incorporated the Veryfi Lens mobile framework into its customer rewards loyalty app called JOY and launched the new version to users in just two weeks.
  • Through data collected as part of customer loyalty programs, businesses are able to better understand their consumers and how they behave.