UMe CELEBRATES FIVE DECADES OF RAP WITH NEW 'HIP HOP AT 50' LOGO CREATED BY ICONIC ARTIST ERIC HAZE
LOS ANGELES, June 5, 2023 /PRNewswire/ -- Kicking off this summer, Universal Music Enterprises (UMe), the global catalog division of Universal Music Group (UMG), the world leader in music-based entertainment, announces the first of its immersive celebrations for of the birth of Hip Hop and Rap's 50th birthday. Hip Hop 50 – Honoring 50 Years of Hip Hop: A Legacy of Rhythm, Revolution, and Soul kicks off with a logo and branding designed by one of the culture's most influential artists and designers, Eric Haze, who was at the forefront of the Hip Hop movement. Renowned for creating seminal logos and album artwork for The Beastie Boys, LL Cool J, EPMD, MTV, and countless others, his art piece, the Hip Hop at 50 logo– will be among the essential graphics for packaging on upcoming releases and figure prominently in various events and activations.
- Hip Hop 50 – Honoring 50 Years of Hip Hop: A Legacy of Rhythm, Revolution, and Soul kicks off with a logo and branding designed by one of the culture's most influential artists and designers, Eric Haze, who was at the forefront of the Hip Hop movement.
- Haze comments, "It is a great honor being asked to create the logo for this moment in culture and this year's celebration.
- Hip Hop's 50th anniversary is an amazing milestone for those who have grown up in the community since its inception.
- The partnership with Haze remains emblematic of the connection between Hip Hop 50 and the genre's golden age.