Common Cold Unit

BAFFIN ADVANCES ITS COLD WEATHER LEGACY WITH NEW CFL CAMPAIGN

Retrieved on: 
Tuesday, October 3, 2023
Bruce Trail, Hilltop Holdings Inc., Partnership, Common Cold Unit, Senior, CFL, Grey Cup, Adventure, Multimedia, Grey, AFL, History, Element, Cold, Philosophy, Weather, Commercial, Social media, Outdoor, Baffin

Developed in partnership with creative agency Elemental®, the campaign tells the story of the dedication and passion for thriving in cold weather shared by Baffin and the CFL, while revisiting the strong history of both.

Key Points: 
  • Developed in partnership with creative agency Elemental®, the campaign tells the story of the dedication and passion for thriving in cold weather shared by Baffin and the CFL, while revisiting the strong history of both.
  • The new "Cold Unites Us" campaign commemorates the long legacy Baffin and the CFL share in standing alongside fans as they experience the extraordinary, even through the intensity of a cold winter.
  • "Embracing the cold weather, rather than letting it deter you, can lead to some of life's most unforgettable experiences.
  • In November 2022, Baffin and the CFL launched a multi-year partnership, making Baffin the Official Boot of the league and the Grey Cup.

BAFFIN KICKS-OFF SOPHOMORE SEASON AS CFL PARTNER WITH NEW CAMPAIGN

Retrieved on: 
Thursday, June 8, 2023
Hilltop Holdings Inc., Partnership, Senior, CFL, Grey Cup, Multimedia, Grey, AFL, Organization, Common Cold Unit, Love, 2023 Hamilton Tiger-Cats season, Commercial, Social media, Outdoor, Whaling, Baffin

In November 2022, Baffin and the CFL launched a multi-year partnership, making Baffin the Official Boot of the league and the Grey Cup.

Key Points: 
  • In November 2022, Baffin and the CFL launched a multi-year partnership, making Baffin the Official Boot of the league and the Grey Cup.
  • "They represent the best of Baffin, and I'm thrilled that they are getting the spotlight they deserve in this campaign.
  • Our team is proud of our partnership with the CFL, but as the campaign states, we're more than just a partner.
  • Launching June 8th, alongside the kickoff of the 2023 CFL regular season, the digital ad will be promoted across all owned social media channels by both Baffin and the CFL.