H&M USA Breaks GUINNESS WORLD RECORDS™ for World's Largest Drag Brunch
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Sunday, June 11, 2023
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NEW YORK, June 10, 2023 /PRNewswire/ -- Today, H&M USA makes history by breaking the GUINNESS WORLD RECORDS™ official title for the Most People Attending a Drag Brunch in honor of Pride Month and in support of the LGBTQIA+ community. Since early 2022, drag events have faced more than 160 protests and significant threats [GLAAD]. Amid the growing controversy surrounding Pride, H&M doubled down on its year-round commitment to inclusivity by creating a safe space to celebrate Pride and drag entertainment. H&M proudly stands with the LGBTQIA+ community and is unwaveringly committed to inclusivity for everyone, 365 days a year.
Key Points:
- Since early 2022, drag events have faced more than 160 protests and significant threats [ GLAAD ].
- H&M proudly stands with the LGBTQIA+ community and is unwaveringly committed to inclusivity for everyone, 365 days a year.
- H&M set the new record for the World's Largest Drag Brunch earlier today, with a 412-person drag brunch in Brooklyn, New York, that benefited one of the retailer's longtime collaborators and co-hosts of the event, the Marsha P. Johnson Institute .
- The drag brunch featured almost two hours of performances from Aquaria and five show-stopping drag queens: Dragon Sisters, Vena Cava, Victoria Holiday, Serena Tea, Mo'Riah, and Janelle No.5.