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StoryFit and Kouo Partnership Reveal Correlation Between Predictive AI Script Analytics and Produced TV Content Testing

Retrieved on: 
Wednesday, June 14, 2023

AUSTIN, Texas, June 14, 2023 /PRNewswire/ -- StoryFit, a rapid-growth AI technology company providing machine learning and predictive audience insights for the entertainment industry, and Kouo, an emotional analytics platform connecting key feelings to consumer viewing behavior, today announced its strategic partnership and successful results from a joint research study testing the predictability of viewer reactions to scripted and produced content in notable TV shows.

Key Points: 
  • "As a storyteller myself, being able to understand audience reactions by using the power of AI technology is revolutionary," said Monica Landers, CEO and founder of StoryFit.
  • "This work with Kouo proves that the audience truly experiences what StoryFit identifies at script stage, before the film or show is ever produced."
  • The significant overlap in StoryFit's data and Kouo's measured audience engagement levels proves to be a groundbreaking feat in the field of predictive analytics.
  • To learn more about this study or the groundbreaking partnership between StoryFit and Kouo, visit https://storyfit.com/insights/ .