Frito-Lay Pops Off Confetti-filled Campaign with a Trio of Football Legends to Give Fans a Taste of the Super Bowl
Retrieved on:
Monday, January 8, 2024
PLANO, Texas, Jan. 8, 2024 /PRNewswire/ -- NFL fans have waited all season to see which winning team will be showered with confetti on Super Bowl Sunday. As Super Wild Card Weekend approaches, Frito-Lay is bringing fans closer to the action with the debut of its 2024 NFL Playoff campaign, "Taste of Super Bowl."
Key Points:
- As Super Wild Card Weekend approaches, Frito-Lay is bringing fans closer to the action with the debut of its 2024 NFL Playoff campaign, "Taste of Super Bowl."
- The former Super Bowl champions—with a combined seven Super Bowl victories between them – experience confetti bursting from bags of Lay's®, Cheetos® and Tostitos®.
- "I had a blast reliving some of those Super Bowl memories and creating that experience for the fans with Marshawn and Troy."
- In addition to the "Taste of Super Bowl" campaign, Frito-Lay is bringing even more to Las Vegas with an immersive fan experience at the Frito-Lay Chip Strip.