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Associated tags: White House, Attention, A24, Aspen Institute, Demand Justice, Working Families Party, Mozilla Foundation, All Out, Avalanche, White, Open Society Foundations, Movement, Purpose, Ford Foundation, NARAL Pro-Choice America, Black Box (Brown Eyed Girls album), Research, Bank, Woman, Head

Black-Owned Strategic Insights Company A--B Acquires Research Firm Avalanche Insights

Retrieved on: 
Wednesday, July 26, 2023
White House, Black Box (Brown Eyed Girls album), Advertising, NARAL, Organizational founder, Social impact, Legal defense fund, Amnesty International, Just, Environmental justice, Culture, Head, Woman, Bank, Research, NARAL Pro-Choice America, Attention, Ford Foundation, Purpose, Movement, Open Society Foundations, White, Organization, Avalanche, Acquisition, All Out, Mozilla Foundation, Working Families Party, Demand Justice, Aspen Institute, Growth, A24, Black

NEW YORK, July 26, 2023 /PRNewswire/ -- A—B, the Black-owned, full-service strategic insights company helping brands, leaders, and progressive causes build and design successful campaigns, today announced its acquisition of Avalanche Insights, a polling and civic research firm which specializes in innovative research methods that deliver sharp, nuanced insights with speed and scale. The acquisition by A—B — the award-winning firm which has developed campaigns for film studio A24, leading civil rights organization Legal Defense Fund, progressive political group Working Families Party, and social justice philanthropic organization Ford Foundation — will expand its capabilities by offering an even more powerful research and data engine to provide clients with a competitive edge to reach people of color in today's fast-paced market and evolving political landscape.

Key Points: 
  • A—B has acquired Avalanche to fill this gap and bring the next level of precision and innovation to multicultural marketing.
  • "At Avalanche, our goal has always been to build power by using the strength of research to drive campaigns to victory.
  • Inside A—B, Avalanche will now be able to offer more comprehensive services to help transformational leaders better understand people," said Tovah Paglaro , Cofounder of Avalanche Insights.
  • Avalanche Insights will join the current A—B research team, led by Head of Research Sian Lewis , a seasoned data scientist with expertise in building research-backed narrative strategies.