All Out

Black-Owned Strategic Insights Company A--B Acquires Research Firm Avalanche Insights

Retrieved on: 
Wednesday, July 26, 2023

NEW YORK, July 26, 2023 /PRNewswire/ -- A—B, the Black-owned, full-service strategic insights company helping brands, leaders, and progressive causes build and design successful campaigns, today announced its acquisition of Avalanche Insights, a polling and civic research firm which specializes in innovative research methods that deliver sharp, nuanced insights with speed and scale. The acquisition by A—B — the award-winning firm which has developed campaigns for film studio A24, leading civil rights organization Legal Defense Fund, progressive political group Working Families Party, and social justice philanthropic organization Ford Foundation — will expand its capabilities by offering an even more powerful research and data engine to provide clients with a competitive edge to reach people of color in today's fast-paced market and evolving political landscape.

Key Points: 
  • A—B has acquired Avalanche to fill this gap and bring the next level of precision and innovation to multicultural marketing.
  • "At Avalanche, our goal has always been to build power by using the strength of research to drive campaigns to victory.
  • Inside A—B, Avalanche will now be able to offer more comprehensive services to help transformational leaders better understand people," said Tovah Paglaro , Cofounder of Avalanche Insights.
  • Avalanche Insights will join the current A—B research team, led by Head of Research Sian Lewis , a seasoned data scientist with expertise in building research-backed narrative strategies.

Orangetheory® Fitness Welcomes to the Stage its First-Ever Chief Music Officer, DJ Steve Aoki

Retrieved on: 
Wednesday, March 9, 2022

BOCA RATON, Fla., March 9, 2022 /PRNewswire/ -- Today, Orangetheory® Fitness announced the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO – "Chief Music Officer." The newly created role enables Orangetheory to harness the power of music to excite and motivate its members along their fitness journeys with the guidance of a globally-recognized force in entertainment.

Key Points: 
  • BOCA RATON, Fla., March 9, 2022 /PRNewswire/ --Today,Orangetheory Fitness announced the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO "Chief Music Officer."
  • In December 2021, Orangetheory conducted a survey of more than 35,000 members to understand the role music played in their fitness routine.
  • Building on this insight, Orangetheory is collaborating with Aoki as Chief Music Officer, where he will oversee the musical vibe for Orangetheory's global network throughout the year.
  • "Health, science and technology are three personal passion points for me and as Chief Music Officer for Orangetheory Fitness, I'm able to put them all in play," said Steve Aoki.

Global Non-Alcoholic Beer Market Report 2021: Market is Expected to Reach $23.27 Billion in 2025 at a CAGR of 8.7% - Forecast to 2030 - ResearchAndMarkets.com

Retrieved on: 
Tuesday, January 4, 2022

The "Non-Alcoholic Beer Global Market Report 2021: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Non-Alcoholic Beer Global Market Report 2021: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.
  • The main types of materials used in producing non-alcoholic beer include malted grains, hops, yeasts, enzymes, others.
  • The growing awareness of the benefits of alcohol-free beverages supported the growth of the non-alcoholic beer market in the historic period.
  • Alcohol-free beer or non-alcoholic beer generally contains negligible or very little alcohol, which usually ranges from 0% to 1.2%.