Coming in Hot: Hotjar Research Reveals 93% Of Users Would Switch to Another Brand if a Website Was Slow to Load, Making First Impressions Key to Brand Loyalty
Retrieved on:
Tuesday, November 28, 2023
NEW YORK, Nov. 28, 2023 /PRNewswire-PRWeb/ -- Hotjar, the leading provider of Product Experience Insights (PX) and data analytics, has released its latest research report, Coming in Hot, to better understand how American consumers feel about navigating the online world. The comprehensive study delves into what factors are most important to consumers when visiting sites, as well as what aspects are most likely to drive them away. The report comes off the heels of Hotjar's first-ever HOTSAUCE conference, which brought together technology, marketing, and e-commerce leaders to discuss digital experience insights and the impacts of customer-centric design.
Key Points:
- In today's digital age, it has become mission-critical for businesses to ensure that they're providing the best possible experience to their consumers.
- "The hard truth is that organizations will lose interest if they continue to neglect to understand what users truly want and need," Hotjar CEO Mohannad Ali said.
- With users leaving to find a more accommodating website, organizations will feel the detriment of dropped potential sales with their bottom line.
- To learn more about how Hotjar can help you optimize your website and products visit: http://www.hotjar.com.