Salem Ilese

WARNER MUSIC GROUP AND ELLIOT GRAINGE'S 10K PROJECTS ANNOUNCE JOINT VENTURE

Retrieved on: 
Tuesday, September 5, 2023
Giant, Ice Spice, A&R, Sound, Freedom, Gen, Grainge, Marketing, Spotify, COIN, Generation Z, K Project, Acquisition, Young the Giant, Lemonade, Mood, Salem Ilese, K, Ecosystem, Homemade, ADA, XXXTENTACION, Warner Music Group, WMG, Music, Video game, Cryptocurrency

NEW YORK, Sept. 5, 2023 /PRNewswire/ -- Warner Music Group (Nasdaq: WMG) has entered into a joint venture with 10K Projects, the groundbreaking Los Angeles-based label founded in 2016 by Elliot Grainge. 10K Projects will become a standalone label within the WMG ecosystem, bringing its superstar roster and next generation team into the WMG fold. As 10K Projects continues to grow, the label and its artists will benefit from WMG's investment, expertise, and global infrastructure, including via support from ADA. Grainge will remain CEO of 10K Projects, guiding the company along with Co-Presidents Zach Friedman and Tony Talamo. Grainge will join WMG's global leadership team.

Key Points: 
  • Trailblazing label has discovered chart-topping artists including Trippie Redd, Ice Spice, Iann Dior & Internet Money
    NEW YORK, Sept. 5, 2023 /PRNewswire/ -- Warner Music Group (Nasdaq: WMG) has entered into a joint venture with 10K Projects, the groundbreaking Los Angeles-based label founded in 2016 by Elliot Grainge.
  • Grainge will remain CEO of 10K Projects, guiding the company along with Co-Presidents Zach Friedman and Tony Talamo.
  • 10K Projects also launched the career of hip-hop sensation Ice Spice, who will continue to record for 10K Projects/Capitol Records.
  • "Joining Warner Music Group provides us with the backing, the collective expertise and vision to empower our artists and our employees on the next phase of our journey," said Elliot Grainge, Founder & CEO, 10K.