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FENDER RESPONDS TO PLAYER DEMAND FOR VINTAGE STYLE IN THE MODERN ERA WITH ALL-NEW VINTERA II SERIES

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Tuesday, September 19, 2023
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HOLLYWOOD, Calif., Sept. 19, 2023 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) today announces the launch of the Vintera II Series. This latest addition to Fender's historic portfolio of electric guitars marks a significant update to the original debut of the Vintera Series. This new line of vibrant and highly playable guitars pay homage to the iconic Strat® and Tele® guitars of the 50s, 60s and 70s while simultaneously nodding to some of the rare gems that have studded the Fender lineup such as the Mustang® and Bass VI. To celebrate the new series, Fender is debuting a full creative campaign that captures the nostalgic style and sound of the "golden age" of Fender and highlights vintage-inspired takes on fan-favorite models. The campaign will also feature an all-star roster of multigenerational artists including noise-rock trailblazer Thurston Moore and The Revolution's Wendy Melvoin, as well as indie phenom Snail Mail and Grammy-winner Madison Cunningham, as well as era-inspired artists vignettes and more.  

Key Points: 
  • Introducing the Vintera II Series: era-correct classics and cult faves from the 50s, 60s & 70s.
  • Creatively, these pieces are a tip of the cap to the past — while still remaining firmly grounded in the contemporary.
  • The campaign will be tied together with a hero video featuring six chapters, highlighting the different eras the Vintera II Series pulls inspiration from, including the individual models from that decade, all showing how the series encapsulates "vintage style for the modern era."
  • Under the hood, the vintage-style early '60s single-coil pickups deliver the iconic Fender sound: warm, woody, dynamic and powerful.