Por Amor

DIAGEO ANNOUNCES ITS FIRST EXPERIENCE WITH APPLE VISION PRO TO BRING TEQUILA CULTURE TO FANS AROUND THE WORLD

Retrieved on: 
Monday, March 4, 2024
Trigger, Don, Por Amor, Senior, Innovation system, Ageing, Culture, Behind-the-scenes, Agave, DIAGEO, Travel, Tourism

NEW YORK, March 4, 2024 /PRNewswire/ -- As the global leader in premium drinks, DIAGEO marks its ongoing ambition to shape the future of how people around the world interact with its extensive portfolio of iconic brands through an inaugural experience with Apple Vision Pro. Tequila Don Julio, Mexico's original luxury tequila, will be the first DIAGEO brand to leverage this immersive new storytelling platform, as the company adapts this emerging technology to create new experiences for tequila enthusiasts.

Key Points: 
  • DIAGEO is the first beverage company to launch on Apple Vision Pro, as it continues its mission to shape the future of the beverage industry.
  • The Don Julio app experience on Apple Vision Pro will focus on the four key chapters in the Don Julio making process: harvesting the agave, baking the piñas, distilling the liquid, and aging the tequila.
  • The Tequila Don Julio experience on Apple Vision Pro will continue to evolve and is just the beginning as DIAGEO taps into this disruptive technology to bring similar experiences across its portfolio of exceptional spirits.
  • The Tequila Don Julio experience on Apple Vision Pro will be a visionOS application available for users 21+ this spring.

TEQUILA DON JULIO PARTNERS WITH WORLD-RENOWNED ARTIST FELIPE PANTONE TO BRING THE ENERGY OF MODERN MEXICO TO MIAMI

Retrieved on: 
Wednesday, December 6, 2023
Por Amor, The Temple House, Tequila, Mexican Americans, Senior, RSVP, Culture, Letter, Love letter, Partnership, Exhibition, Diageo, Portrait, Pantone, Fashion design, Love

NEW YORK, Dec. 6, 2023 /PRNewswire/ -- As thousands descend upon Miami for the highly anticipated international art fair, Tequila Don Julio is debuting a first-of-its-kind collaboration with world-renowned artist Felipe Pantone, bringing attendees on an immersive journey into the vibrant heartbeat of modern Mexico through Pantone's unique kinetic art and digital expression. 

Key Points: 
  • He invites us to perceive and appreciate the profound significance of capturing a nation's soul and elevating it onto a global stage.
  • Christina Choi, Senior Vice President of Tequila at Diageo North America, shares "Tequila Don Julio is proud to invite all to celebrate the modern spirit of the country that this brand calls home.
  • "As a Mexican American photographer, I am honored to continue my work with Tequila Don Julio and join them in celebrating the magnificent culture of modern Mexico through my lens," says photographer Thalia Gochez.
  • Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.

TEQUILA DON JULIO LAUNCHES A LOVE LETTER TO MEXICO WITH GROUNDBREAKING NEW CAMPAIGN PRODUCED IN COLLABORATION WITH MEXICAN CREATIVES AT THE FOREFRONT OF MODERN MEXICAN CULTURE

Retrieved on: 
Wednesday, September 20, 2023
NYFW, Heart, Love, Partnership, Love Letters (Leslie Satcher album), Senior, Don Julio, The Anthem (music venue), Culture, Elements Music, Diageo, Head, Creativity, Anthem, OOH, Lao, Juan Carlos Molina (footballer), Collection, Creative, Chavarria, DIAGEO, Amor, Agave, Tequila, NAAFI, Por Amor, BISU Visual Identity, Fashion design, Liquor

NEW YORK, Sept. 20, 2023 /PRNewswire/ -- Don Julio González followed his heart over his head. He loved his land, agave and community. Every choice he made was for exceptional tequila. He did it Por Amor, and this is the way that people from Mexico continue to live every day. Today, Tequila Don Julio releases its groundbreaking new global campaign for Por Amor, with an anthem film' titled 'A Love Letter to Mexico' that celebrates modern Mexico and its people who live Por Amor. A magnetic invocation of Mexico's heart and soul and a visceral reimagination of the brand aesthetic and intentions. The campaign is crafted in collaboration with Mexican luminaries who harnessed their respective creativity for an homage to Mexico, highlighting its authentic and deeply powerful culture, landscape and people. 

Key Points: 
  • He did it Por Amor, and this is the way that people from Mexico continue to live every day.
  • Today, Tequila Don Julio releases its groundbreaking new global campaign for Por Amor, with an anthem film' titled 'A Love Letter to Mexico' that celebrates modern Mexico and its people who live Por Amor.
  • A magnetic invocation of Mexico's heart and soul and a visceral reimagination of the brand aesthetic and intentions.
  • The campaign is crafted in collaboration with Mexican luminaries who harnessed their respective creativity for an homage to Mexico, highlighting its authentic and deeply powerful culture, landscape and people.