'La France moche': French artists rally to celebrate the country's much-snubbed commercial zones
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Wednesday, October 4, 2023
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France counts no less than 1,500 of them, equivalent to an area of 500 km2, or 5 times the size of Paris.
Key Points:
- France counts no less than 1,500 of them, equivalent to an area of 500 km2, or 5 times the size of Paris.
- 72% of spending by French households takes place within them, according to the country’s economy ministry.
- If that is to happen, we French people will have to learn to look at what are now often commercial ghettos under a new light.
“Ugly France”: a subjective perspective
- First used in the pages of the cultural magazine Télérama in 2010, the expression encapsulates the forms that urban spread takes: road infrastructure, commercial zones and housing developments.
- Never mind that a third of the population resides in these districts, in a mosaic of different socio-economic classes and diverse and changing living arrangements.
- The sheer number of ads in all forms in the central areas of the capital constitute the perfect example.
- Artists, and photographers in particular, have produced much work that can enable us to appreciate this aspect of commercial zones.
When artistic production meets town planning
- The fascination of photographers for suburban spaces first manifested itself during the Photographic Project of DATAR (Interministerial Delegation for Urban Planning and Regional Attractivity).
- DATAR was created in 1963 with the aim of documenting the national politics of urban planning.
- In 1984, Bernard Latarjet and François Hers founded the project in order to “represent the French landscape of the 1980s” and to “recreate a culture of landscapes”.
New stories
- Initiated by the Forum Vies Mobiles (a mobility research unit), “The lives we lead” seeks to capture the diversity of contemporary ways of life in France.
- The photography series capture stories, following individuals from all backgrounds, in different regions.
- Far from simply documenting, the project focuses on narration, featuring the inhabitants of suburban zones with vivid evocative power.
The aesthetic of contrast
- They are animated by nostalgia, off-beat humour, or are inspired by cinematic influences.
- Commercial zones become stories, and their visual qualities, full of contrasts, are sublimated by the art.
- “Hexagone : le paysage fabriqué” de Jurgen Nefzger montre des paysages périurbains dotés points de repères et de monumentalité.
- Her series ‘Hyperlife’ reveal the social relationships that play out on the carpark of the Intermarché supermarket of Saint-Erme (Hauts-de-France).