University of Michigan Rugby Football Club

Wolverine Boots Launches First of Its Kind University of Michigan Boot Collection Benefitting Student Athletes

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Thursday, October 19, 2023
Wolverine, National Signing Day, Valiant, Tongue, Global marketing, University, Athlete, Heel, Partnership, SkillsUSA, Collection, University of Michigan, University of Michigan Rugby Football Club, Michigan Wolverines, NIL, Shoemaking, Management

ROCKFORD, Mich., Oct. 19, 2023 /PRNewswire/ -- Wolverine Boots, the 140-year-old boot maker, is launching two University of Michigan branded boots which will be sold exclusively at The M Den; the University's official athletic merchandise retailer. A limited number of pairs are now available at the Ann Arbor M Den. For each pair sold, Wolverine will be contributing a portion of proceeds to the Champions Circle, the University of Michigan's NIL collective that benefits student athletes, with an additional giveback coming from the M Den.

Key Points: 
  • For each pair sold, Wolverine will be contributing a portion of proceeds to the Champions Circle, the University of Michigan's NIL collective that benefits student athletes, with an additional giveback coming from the M Den.
  • The Wolverine x U of Michigan branded boots are built on the silhouette of Wolverine's popular Floorhand Moc Toe boot.
  • Both colorways feature a waterproof full-grain leather upper, a Wolverine x University of Michigan woven tongue label and embossed University of Michigan 'M' in the heel.
  • The Wolverine x U of Michigan boots launch comes after an already established name, image, likeness (NIL) agreement between Wolverine Boots and 13 University of Michigan football players, including star running back, and 2022 Heisman Trophy finalist, Blake Corum.