transcosmos helps Ajinomoto Group run AJI MALL, the Group's e-commerce website
TOKYO, Oct. 23, 2023 /PRNewswire-PRWeb/ -- transcosmos inc. hereby announces that the company has built AJI MALL, Ajinomoto Group's D2C (direct-to-consumer) e-commerce mall powered by Shopify, and offered e-commerce operations services to the Ajinomoto Group. Not only creating a shopping-mall design website and web content specific to each brand, transcosmos has also linked member data stored in Ajinomoto Group's common ID platform - AJINOMOTO ID - to the website, connected actual data stored in the order management system with an ERP (enterprise resource planning) system, as well as deploying a CRM tool "b->dash." Ultimately, transcosmos has built and offered an environment and a framework that enable Ajinomoto Group to disseminate worldviews of its various D2C brands from the website.
- Ultimately, transcosmos has built and offered an environment and a framework that enable Ajinomoto Group to disseminate worldviews of its various D2C brands from the website.
- As a strategy to make more Ajinomoto brand fans on the online mall, Ajinomoto Group plans to add more new brands going forward.
- transcosmos, a Shopify Plus Partner, has helped Ajinomoto Group launch AJI MALL, the Group's D2C (direct-to-consumer) e-commerce platform.
- transcosmos didn't stop there and created an AJI MALL guideline/rulebook summarizing all specifications of AJI MALL to help Ajinomoto Group smoothly roll out new brands on the site.