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First-of-its-kind Sleep Country and Silk & Snow collaborative store opens in Ottawa's Westboro neighbourhood

Retrieved on: 
Friday, October 27, 2023

OTTAWA, ON, Oct. 27, 2023 /CNW/ - Sleep Country Canada Holdings Inc. ("Sleep Country" or the "Company") (TSX: ZZZ), Canada's leading specialty sleep retailer, is pleased to announce plans to awaken more Canadians to the power of sleep with a new Ottawa store in collaboration with its premium sleep and lifestyle banner brand, Silk & Snow.

Key Points: 
  • OTTAWA, ON, Oct. 27, 2023 /CNW/ - Sleep Country Canada Holdings Inc. ("Sleep Country" or the "Company") (TSX: ZZZ), Canada's leading specialty sleep retailer, is pleased to announce plans to awaken more Canadians to the power of sleep with a new Ottawa store in collaboration with its premium sleep and lifestyle banner brand, Silk & Snow.
  • With the Silk & Snow portion of the collaborative store set to open in late November, the new location is a conceptual first for Sleep Country with a large physical footprint dedicated to one of its newest direct-to-consumer brands.
  • "We're very excited to bring Silk & Snow, a leading, direct-to-consumer brand, into its very first tactile environment," said Stewart Schaefer, President and Chief Executive Officer, Sleep Country.
  • The new store is the first retail location for Silk & Snow, the fast-growing brand of high-quality sleep and lifestyle products, including mattresses, bedding, furniture, sleep accessories and bath essentials.