CONN'S LEANS INTO THE 'F' WORD WITH NEW 'FINANCE IS NOT A BAD WORD' MARKETING CAMPAIGN
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Friday, October 27, 2023
THE WOODLANDS, Texas, Oct. 27, 2023 /PRNewswire/ -- Conn's HomePlus (NASDAQ: CONN), a specialty retailer of home goods with a unique retail and credit business model, is unveiling a new marketing campaign Finance Is Not a Bad Word. The campaign features a five-spot series of digital video ads, and extensions across various mediums including in-store, social media, email marketing and digital audio.
Key Points:
- The campaign features a five-spot series of digital video ads, and extensions across various mediums including in-store, social media, email marketing and digital audio.
- In conducting research, Conn's determined there was a need, and opportunity, to destigmatize financing.
- With the campaign, Conn's seeks to engage and empower customers while emphasizing core principles of the brand: honest, human, inclusive, and bold.
- "It was exciting to have a client that not only embraced humor but wanted to have fun with a touchy subject.