WHP Global Announces International Expansion Plans for the EXPRESS® Brand
NEW YORK, Nov. 7, 2023 /PRNewswire/ -- WHP Global ("WHP"), one of the largest and fastest-growing global brand management firms in the world, today announced plans for the global expansion of the EXPRESS® brand as part of its strategic partnership with Express, Inc.. WHP Global recently signed long-term licensing deals to bring the EXPRESS brand to new markets, including Indonesia with PT MAP and Paraguay with Kemsa, as well as grow the brand's presence in Mexico with IB Group, a new anchor retail partner in the territory. In addition, WHP Global entered into a license agreement with existing Express international partner Fastco to grow the brand's retail footprint in Central America with the opening of four new EXPRESS retail flagship stores in key locations through 2026.
- NEW YORK, Nov. 7, 2023 /PRNewswire/ -- WHP Global ("WHP"), one of the largest and fastest-growing global brand management firms in the world, today announced plans for the global expansion of the EXPRESS® brand as part of its strategic partnership with Express, Inc. .
- In addition, WHP Global entered into a license agreement with existing Express international partner Fastco to grow the brand's retail footprint in Central America with the opening of four new EXPRESS retail flagship stores in key locations through 2026.
- "Bringing the EXPRESS brand into new and emerging markets is our first major move for the brand since entering into a strategic partnership with Express to scale the iconic fashion brand and expand its international reach," said WHP Global Chairman and CEO Yehuda Shmidman.
- In January 2023, Express and WHP Global entered into a mutually transformative, strategic partnership which includes an intellectual property joint venture intended to scale the EXPRESS brand through new domestic category licensing and international expansion opportunities.