Generative Marketing: GrowthLoop Furthers Industry Transformation with Google Cloud
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Tuesday, November 14, 2023
Cloud, Cortex, Composable disaggregated infrastructure, Generative, Entrepreneurship, Data science, Synthetic media, Mercari, IA Financial Group, Marketing, CMOS, System, Mathematical optimization, BigQuery, CMO, Data analysis, Smithfield General Market, Google Cloud Platform, Google Cloud, Use, CDP, News, Product activation, Boston Red Sox, RAG, Sales, Mobile phone, Video game
NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Today, GrowthLoop, a Composable CDP, announced the release of a range of generative AI-enabled product enhancements built on Google Cloud. Now that GrowthLoop has helped solve customer data bottlenecks for marketing teams at companies like Mercari and Red Sox with a leading composable customer data platform (CDP), it has set out to solve the next frontier of generation: the generation of audiences, journeys, and creative via embedded generative AI throughout the campaign design and launch process.
Key Points:
- NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Today, GrowthLoop, a Composable CDP, announced the release of a range of generative AI-enabled product enhancements built on Google Cloud.
- Generative audiences from natural language with GrowthLoop Marve and Google Cloud's Vertex AI, to close the gap between business users and data teams, on top of their composable customer data platform (CDP) built on Google BigQuery.
- The launch of Easy Button with Google Cloud to get started with a composable CDP quickly, powered by GrowthLoop and Google Cloud Cortex Framework.
- The introduction of generative AI in an end-to-end solution for marketers signals GrowthLoop's advancement of an entirely new category: Generative Marketing.