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BLUE BOTTLE COFFEE AND ABEL TESFAYE AKA "THE WEEKND" HONOR ETHIOPIAN COFFEE EXCELLENCE WITH SAMRA ORIGINS SINGLE ORIGIN RELEASES

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Monday, December 4, 2023
Citrus, COFFEE, Light, Coffee, Hibiscus, History, XO, World Food Programme, NOW, Bluebottle, TIME, Farmer, The Weeknd, Blue Bottle Coffee, Food, Philosophy, Gedeb

OAKLAND, Calif., Dec. 4, 2023 /PRNewswire/ -- Blue Bottle Coffee and Abel Tesfaye aka "The Weeknd" are celebrating Ethiopia - the birthplace of coffee - with an offering of two Ethiopian single origin coffees available today for a limited time - Samra Origins Single Origin Vol. 1 and Samra Origins Single Origin Vol. 2. Released as part of Samra Origins, a brand and product line created by Blue Bottle, Tesfaye and his XO record label to celebrate Ethiopian culture and coffee excellence. When Tesfaye and his mother delved into the creation of the Samra Origins blend, a moment of intrigue unfolded. During a cupping where multiple roast levels were tasted side by side, they were captivated by the nuanced notes of the lighter variety. Inspired, Blue Bottle deconstructed the blend, unveiling two distinct profiles: the finest Ethiopian natural and washed processed coffees.

Key Points: 
  • 2 SHOWCASE TWO ICONIC FLAVOR PROFILES OF ETHIOPIAN COFFEE
    OAKLAND, Calif., Dec. 4, 2023 /PRNewswire/ -- Blue Bottle Coffee and Abel Tesfaye aka "The Weeknd" are celebrating Ethiopia - the birthplace of coffee - with an offering of two Ethiopian single origin coffees available today for a limited time - Samra Origins Single Origin Vol.
  • Released as part of Samra Origins, a brand and product line created by Blue Bottle, Tesfaye and his XO record label to celebrate Ethiopian culture and coffee excellence.
  • When Tesfaye and his mother delved into the creation of the Samra Origins blend , a moment of intrigue unfolded.
  • Blue Bottle sourced these two single origin coffees from family-owned Ethiopian coffee producer and long-time partner, METAD .