Shepherd & Woodward

VARSITY SPIRIT UNVEILS ITS FIRST-EVER BEAUTY LINE CREATED FOR PERFORMANCE ATHLETES

Retrieved on: 
Monday, December 4, 2023

MEMPHIS, Tenn., Dec. 4, 2023 /PRNewswire/ -- Varsity Spirit – a global leader in cheerleading, dance team and band apparel, yearbook, camps and competitions – today revealed the company will debut its first beauty line inspired by and designed for the needs of spirit athletes that is formulated for their performance and recovery.

Key Points: 
  • Created in partnership with Batallure Beauty, a world class beauty and fragrance development company, the debut product line will be available for purchase this spring and includes:
    Celebrating athlete diversity was a priority for Varsity Spirit throughout the development of Varsity Beauty.
  • Varsity Beauty is certified cruelty-free and each formula received feedback from the very athletes Varsity Spirit serves.
  • Varsity Beauty will be available for purchase through three avenues: onsite at select Varsity Spirit championship events, online through the Varsity Shop , and teams will be able to purchase through their Varsity Spirit Fashion Sales Rep or Varsity All Star Fashion Specialist.
  • For more information and updates on Varsity Beauty, visit www.varsity.com and follow Varsity Spirit on social media @VarsitySpirit.