Lemon (color)

Emerging Female-Founded Cosmetics Company Shades By Shan Selected as Pantone® Exclusive Beauty Partner for the Pantone Color of the Year 2024 Program

Retrieved on: 
Thursday, December 7, 2023

NEW YORK, Dec. 7, 2023 /PRNewswire-PRWeb/ -- Bay Area cosmetics company Shades By Shan has partnered with renowned color authority Pantone® for the Pantone Color of the Year 2024. Shades By Shan has been named the exclusive partner for beauty with the launch of The Lip Shine, which was created exclusively to complement the Pantone Color of the Year 2024 PANTONE® 13-1023 Peach Fuzz. The Lip Shine will be the inaugural item to debut in the new collection, with additional releases slated for 2024. This year's color, PANTONE® 13-1023 Peach Fuzz, is a heartfelt peach hue, conveying a feeling of tenderness and communicating a message of caring and sharing, community and collaboration. Pantone's messaging aligns perfectly with the values of Shades By Shan, an impact-driven company dedicated to helping single parents in need through every makeup purchase. A portion of their proceeds go to their MamaBerries Nonprofit Foundation 501c3, which has already assisted over 70 families across the United States.

Key Points: 
  • Shades By Shan has been named the exclusive partner for beauty with the launch of The Lip Shine, which was created exclusively to complement the Pantone Color of the Year 2024 PANTONE® 13-1023 Peach Fuzz.
  • The Lip Shine from Shades By Shan is an exclusive formulation for the Pantone Color of the Year 2024.
  • Having us as their premiere beauty partner for the Pantone Color of the Year is an honor," said Shan Berries, Founder and CEO of Shades by Shan Cosmetics.
  • To purchase the exclusive 2024 Pantone's Color of the Year Lip Shine from Shades By Shan, go to https://sbscosmetics.com/collections/frontpage/products/the-lip-shine-in... .